Director of Marketing

About the Role

SO/ Hotels & Resorts is seeking a Director of Marketing to lead marketing efforts for SO/ Jeddah. This full-time position is based in Jeddah or Makkah, Saudi Arabia, and focuses on enhancing brand awareness, driving demand, and establishing the hotel as a leading lifestyle destination through strategic campaigns and partnerships.

Key Responsibilities

• Develop and execute the marketing strategy to enhance SO/ Jeddah's brand presence and market position.
• Lead integrated campaigns across brand, digital, social media, PR, content, and partnerships to drive awareness, engagement, and revenue.
• Collaborate with Sales, Revenue Management, and Operations teams to optimize commercial performance.
• Manage the hotel's digital presence across web, social, CRM, and paid media channels.
• Identify emerging trends, audience insights, and market opportunities.
• Build relationships with media, influencers, creatives, and key brand partners.
• Oversee the marketing budget, ensuring effective investments and strong ROI.
• Track performance, analyze results, and optimize campaigns based on data and insights.
• Champion brand storytelling through creative content, photography, videography, and brand experiences.
• Lead, inspire, and develop the marketing team.
• Create partnerships and collaborations to enhance visibility, relevance, and revenue.
• Ensure all marketing activities align with SO/ brand standards and business objectives.
• Drive guest engagement, loyalty, and brand advocacy through marketing initiatives.
• Support additional projects and priorities as required by hotel leadership.

Qualifications and Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of marketing experience, including leadership roles within luxury hospitality, lifestyle, or premium consumer brands.
• Demonstrated success in brand building, demand generation, and delivering commercial results.
• Strong expertise in digital marketing, social media, PR, content, and brand storytelling.
• Experience leading integrated campaigns, partnerships, and high-impact brand activations.
• Commercial mindset with strong analytical and budget management skills.
• Exceptional leadership, communication, and stakeholder management capabilities.
• Creative thinker with an interest in culture, trends, and guest engagement.
• Strong project management skills with the ability to operate in a fast-paced environment.
• Experience in the Saudi Arabian market is desirable.
• Pre-opening and luxury lifestyle hospitality experience is a plus.
• Proficiency with CRM, marketing, and analytics platforms.

Benefits

• Opportunities for career progression within a global family of brands.
• Healthcare benefits, competitive salary, and additional perks across the Ennismore family of brands.
• Learning opportunities for skill development.
• A collaborative and innovative work culture.