Trade Marketing Manager

About the Role

Cigalah Group is seeking a Trade Marketing Manager to join their team. This full-time position is based in either Jeddah or Riyadh, Saudi Arabia. The role focuses on developing and executing trade marketing strategies to drive sales and profitability across various channels.

Key Accountabilities

The Trade Marketing Manager will be responsible for several core areas that contribute to commercial success and operational efficiency:

• Developing channel and customer strategies.
• Managing commercial negotiations and controls.
• Overseeing in-store execution.
• Collaborating on demand and supply initiatives.
• Handling principal and people management.

Core Responsibilities

Key duties for this role include strategic planning and development within the retail sector:

• Setting modern trade sales, volume, profitability, distribution, and investment plans for each customer and principal.
• Developing national and regional retail chains through customer segmentation, joint business plans, and store expansion initiatives.

Commercial Management and Oversight

The role requires active management of commercial agreements and financial performance:

• Leading annual trading agreements, BDAs, rebates, listings, promotional, and visibility terms.
• Ensuring customer contracts are documented, approved, and financially viable.
• Tracking customer contribution, gross-to-net, promotional ROI, and claim reconciliation.

Key Performance Indicators

Performance in this role will be measured against specific metrics, including:

• Sales/volume versus target.
• Customer contribution and trade-spend ROI.
• JBP delivery and new listings.
• On-shelf availability and assortment compliance.
• OTIF, returns, and forecast accuracy.
• Claims ageing and DSO.

Qualifications and Experience

Candidates should possess extensive experience and a strong understanding of distributor governance requirements:

• A minimum of 12 years of experience in a relevant field.
• Demonstrated ability in multi-principal delivery, including distinct brand/principal commitments alongside integrated distributor resource deployment.
• Experience with decision rights, documenting authority for customer terms, pricing, promotions, credit, and trade investments.
• Proficiency in channel ownership, defining customer segmentation and channel boundaries to avoid MT/TT/Wholesale overlap.
• Strong financial discipline, including signed agreements, approved discounts, claim substantiation, and customer profitability visibility.
• Commitment to execution transparency, ensuring consistent sell-in, sell-out, distribution, inventory, and outlet execution reporting.