Acquisition & Growth Director

📣 إعلان

منذ يوم واحد

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	الخبر

وصف الوظيفة

About Al-Dawaa Pharmacies

Al-Dawaa Pharmacies, located in Al Khobar, is seeking an Acquisition & Growth Director. This is a full-time position for a professional with over 10 years of experience in the field.

Role Overview

The Acquisition & Growth Director will be responsible for leading the company’s customer acquisition, traffic growth, and retention strategy across both online and physical stores. This role integrates Performance Marketing, CRM, Loyalty, and Customer Growth functions, with a primary focus on acquiring new customers, increasing traffic to both digital and physical channels, enhancing repeat purchases, and growing customer lifetime value.

Key Responsibilities

Own the overall customer and traffic growth strategy across stores, the mobile application, and the website.
Drive online traffic growth through paid search, social media, affiliates, partnerships, and emerging acquisition channels.
Develop strategies to increase physical store traffic in collaboration with Brand, Trade Marketing, Commercial, and Operations teams.
Manage customer acquisition targets and continuously improve Customer Acquisition Cost (CAC), conversion rates, Return on Ad Spend (ROAS), and incremental revenue.
Lead CRM and lifecycle marketing initiatives, including customer activation, retention, personalization, and reactivation.
Develop customer segmentation and targeted journeys across push notifications, email, SMS, WhatsApp, and other communication channels.
Increase repeat purchases, purchase frequency, and customer lifetime value through retention and loyalty programs.
Build integrated campaigns that connect digital investments with both online transactions and store visits.
Lead growth experimentation across audiences, channels, offers, customer journeys, and new growth opportunities.
Utilize customer and marketing data to identify sources of growth and continuously optimize investment.
Manage growth and performance marketing budgets, ensuring investment is directed towards the highest-return opportunities.
Lead and develop the Growth, Performance Marketing, and CRM/Retention teams, as well as relevant agency partners.