Associate Director Marketing (Dairy)📣 إعلان

About the Role

Saudia Dairy and Foodstuff Company SADAFCO is seeking an Associate Director Marketing (Dairy) to lead its Marketing Department in Jeddah. This full-time position focuses on driving brand growth, building equity, and delivering sustainable profitable growth within the dairy category. The role is central to shaping and executing a consumer-led marketing strategy, managing the Marketing Plan and Budget, and leading innovation and portfolio expansion across various dairy segments, including fresh and long-life/UHT products.

Strategic Marketing and Brand Management

• Drive continuous improvement in brand equity and strengthen the value proposition of SADAFCO's dairy brands.
• Track and analyze consumer Key Performance Indicators (KPIs) to ensure consistent brand growth and relevance.
• Develop and implement consumer-led segment strategies to drive sustainable and profitable growth.
• Identify growth opportunities within dairy segments.
• Lead the generation and application of deep consumer insights through research and data analytics, translating these insights into actionable strategies and value-adding concepts.
• Develop and execute effective, insight-driven advertising and promotional strategies.
• Monitor Advertising & Promotion (A&P) investments, ensuring strong Return on Investment (ROI) and alignment with brand objectives, and taking corrective actions when needed.

Team Leadership and Organizational Development

• Assess and optimize the marketing organization structure in alignment with business needs.
• Build and lead a high-performing team in collaboration with Organizational Development (OD).

Innovation and Portfolio Management

• Lead innovation planning across dairy categories, identifying opportunities based on consumer needs, market trends, and the competitive landscape.
• Drive end-to-end product development, encompassing both renovation and innovation initiatives.
• Assign and lead cross-functional teams to deliver successful product launches.
• Ensure accurate and reliable sales forecasting through close alignment with Supply Chain and Sales, driving effective demand planning across categories.
• Define and review pricing strategies in collaboration with Sales and Trade Marketing, ensuring an optimal balance between competitiveness and profitability.
• Identify underperforming Stock Keeping Units (SKUs) and lead corrective or exit strategies in alignment with senior leadership to optimize portfolio efficiency and profitability.

Qualifications and Experience

• Minimum of 10 years of marketing experience within the Dairy industry.
• Strong exposure to yogurt categories (fresh or long-life/UHT) is a critical requirement for this role.
• Proven experience in multinational Fast-Moving Consumer Goods (FMCG) environments.

Location

This full-time position is based in Jeddah, Saudi Arabia.