Executive Social Media Marketing

About the Role

Apparel Group is seeking a Social Media Executive – Beauty to join their team in Riyadh, Saudi Arabia. This full-time role is designed for a creative and proactive individual who can enhance the digital presence of beauty brands, create engaging content, and connect with Saudi audiences across various social media platforms.

Key Responsibilities

• Manage social media accounts across TikTok, Snapchat, and Instagram.
• Plan, create, and execute engaging User-Generated Content (UGC) aligned with brand identity.
• Identify and collaborate with influencers and content creators.
• Coordinate influencer campaigns, product seeding, and brand advocacy programs.
• Monitor social media trends and develop creative content ideas.
• Build brand awareness and increase audience engagement.
• Track social media performance and provide regular reports.

Qualifications and Requirements

• Must be a Saudi national.
• Final-year university student or recent graduate, preferably in Marketing, Communications, or a related field.
• 0-1 year of experience is required.
• Strong knowledge of TikTok, Snapchat, and Instagram platforms.
• Understanding of Saudi audiences and social media trends.
• Familiarity with UGC creation, influencer marketing, and product seeding.
• Passion for beauty, skincare, and makeup is preferred.
• Knowledge of Korean skincare and K-Beauty trends is a strong advantage.

Required Skills

• Strong communication skills.
• Demonstrated creativity.
• Effective organizational skills.
• Ability to work independently and take ownership of projects.

Work Environment

This is a full-time position based in Riyadh, Riyadh, Saudi Arabia. The role involves working within a dynamic team focused on enhancing the digital presence of beauty brands.