Key Account Manager Food Service

About Sitaf Food

Sitaf Food is a premium food importer and distributor that serves both the HoReCa and retail sectors. The company is currently expanding its commercial team and is seeking a Key Account Manager Food Service to develop long-term partnerships with strategic foodservice customers in Riyadh, Saudi Arabia. This is a full-time position.

Role Overview

The Key Account Manager will be responsible for managing a portfolio of high-value, structured accounts, each generating at least SAR 8 million in annual revenue. This role involves building strong relationships with multiple stakeholders within these accounts and positioning Sitaf Food as a preferred partner in their menu development cycles, procurement processes, and long-term business plans.

Key Responsibilities

• Build and maintain strong relationships with business owners, procurement teams, corporate chefs, and restaurant chefs.
• Anticipate menu changes and product requirements, developing tailored solutions to position Sitaf Food as the preferred supply partner.
• Lead senior-level customer meetings and monthly business reviews, coordinating with the Sales Leadership Team on account performance, opportunities, and action plans.
• Introduce new products and drive their adoption into customers’ regular purchasing portfolios.
• Develop and execute strategic account plans with a one- to two-year horizon.
• Collaborate closely with Field Sales Representatives to ensure consistent execution and service across customer locations.
• Gather, maintain, and regularly update account and stakeholder information in the customer master database.
• Prepare and maintain rolling forecasts by account and item, coordinating with internal teams to support product availability and demand planning.
• Take ownership of receivables follow-up, working closely with customers and Finance to ensure timely collection.

Qualifications and Experience

• At least five years of experience in key account management or foodservice sales.
• Proven ability to manage strategic accounts and build relationships with multiple senior stakeholders.
• Strong understanding of foodservice operations, procurement processes, and menu planning cycles.

Required Skills

• Excellent account planning, negotiation, relationship-building, and presentation skills.
• Strong financial acumen, with the ability to assess account profitability and prepare reliable sales forecasts.
• Ability to coordinate across internal teams and translate account strategies into effective local execution.
• Very good English, both written and spoken.