Job description
As a Marketing Specialist, you will be responsible for creating and administering content on all social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to build an audience and ensure community engagement.
The responsibilities include:
- Developing and implementing social media strategy to align with business goals.
- Generating, editing, publishing, and sharing engaging content daily (*, original text, photos, videos, and news).
- Monitoring SEO and web traffic metrics.
- Collaborating with other teams, like marketing, sales, and customer service to ensure brand consistency.
- Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews.
- Overseeing social media accounts’ design (*, Facebook timeline cover, profile pictures, and blog layout).
- Suggesting and implementing new features to develop brand awareness, like promotions and competitions.
- Staying up-to-date with current technologies and trends in social media, design tools, and applications.
Requirements:
- Proven work experience as a Social Media Specialist or similar role.
- Excellent copywriting skills.
- Ability to deliver creative content (text, image, and video).
- Solid knowledge of SEO, keyword research, and Google Analytics.
- Knowledge of online marketing channels.
- Familiarity with web design and publishing.
- Excellent communication skills.
- Analytical and multitasking skills.
- A degree in Marketing or relevant field is a plus.
Industry
- Retail Health and Personal Care Products
Employment Type
Full-time
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