مدير تسويق📣 إعلان

About the role and the company:
Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Our team of over 2400 experts, operating across 30 global locations, provides reliable and actionable insight to lead the transition to a sustainable future.

Role Purpose:
The Marketing Manager is responsible for supporting the growth goals of our priority accounts and customer segments. This role involves planning and implementing customer-centric campaigns, using performance data and insight to make continuous improvements and achieve goals.

Main Responsibilities:

• Develop effective and compelling marketing strategies to support priority goals and drive growth within our highest priority accounts and customer segments.
• Develop and execute integrated marketing campaigns using the full marketing channel mix.
• Continuously analyze and evaluate campaigns to improve performance and deliver on KPIs.
• Collaborate with Product and Content Marketing to create compelling narratives around Wood Mackenzie’s products.
• Utilize customer and market insights to inform strategy and planning.
• Manage stakeholder relationships across the business and provide regular performance updates.
• Manage a budget and deliver on agreed ROI.

About You:
The ideal candidate has previous experience in B2B organizations with a focus on developing campaign strategies. A relevant Bachelor’s degree and experience with martech tools such as Salesforce and Pardot are advantages. Strong communication skills and a customer-first mindset are essential.

Job Overview
We are seeking an experienced Marketing Manager with a solid background in the debt collection industry to join our team and boost our market presence and grow our client base. The ideal candidate will be responsible for developing and executing innovative marketing strategies that attract new corporate clients and effectively showcase our company’s services.

Responsibilities

• Develop and implement targeted marketing plans aimed at attracting companies and institutions.
• Identify and acquire clients from competitors by analyzing market strengths, weaknesses, and opportunities.
• Manage marketing campaigns across the company’s platforms (website, social media, email marketing, etc.).
• Create high-quality marketing content that reflects the company's brand and services.
• Collaborate with collections and sales teams to understand market needs and refine marketing messages.
• Analyze marketing performance and prepare regular reports with insights and recommendations.
• Build strategic relationships with potential clients and promote trust in our services.
• Monitor market trends and competitors to identify new marketing opportunities.
• Represent the company at relevant exhibitions and industry events.

Job Requirements & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 5 years of marketing experience in the debt collection industry.
• Deep understanding of the debt collection sector and target customer behavior.
• Strong skills in creating and executing both digital and traditional marketing campaigns.
• Excellent content creation and brand management skills.
• Strong analytical abilities to evaluate performance and optimize strategies.
• Proficiency in digital marketing tools (*, Google Ads, Meta Business Suite, email marketing tools, etc.).
• Excellent verbal and written communication skills.
• Ability to work independently and within a team environment.
• Creative and strategic thinking.
• Ability to work under pressure and meet targets.
• Strong relationship-building and networking skills.
• Effective time management.
• Advanced knowledge of digital marketing techniques and analytics tools.