Senior Brand Manager Coffee

About the Role

Nestlé Saudi Arabia LLC is seeking a Senior Brand Manager for Coffee to lead the Coffee business across Saudi Arabia, Oman, and Bahrain. This full-time role, based in Makkah (Jeddah, Makkah), covers the entire Coffee portfolio, including Pure Soluble, Mixes, Portioned Coffee, and Ready-to-Drink (RTD) products across all Coffee brands. The Senior Brand Manager will define and execute the Cluster Coffee strategy, adapting MENA brand strategies into relevant local plans, and identifying local growth opportunities in portfolio, innovation, communication, and consumer activation.

This position involves leading a team of two and collaborating with regional and local cross-functional teams to enhance consumer penetration, particularly among youth, strengthen brand relevance, and sustain market share growth. The role manages the Coffee PFME budget, prioritizing investments and tracking brand, consumer, and commercial performance to implement corrective actions as needed.

Key Responsibilities

• Develop a deep understanding of Coffee consumers, shoppers, consumption occasions, channels, and competitive dynamics across Saudi Arabia, Oman, and Bahrain, ensuring strategies reflect market differences.
• Lead annual Coffee business and brand plans for the Cluster, aligning with MENA strategy and Integrated Commercial Planning processes.
• Define strategic priorities by brand, segment, market, consumer, occasion, and channel.
• Partner with Sales, Commercial Development, Finance, and Demand & Supply Planning to align brand plans and activity calendars with commercial execution.
• Lead the local implementation of the Coffee portfolio strategy across various formats and consumption occasions.
• Contribute to pricing and pack-price architecture recommendations and collaborate on promotional plans.
• Translate regional brand strategies into locally relevant engagement plans, localizing and amplifying regional campaigns.
• Lead locally created campaigns and activations from insight to post-campaign evaluation, working with agency partners.
• Identify local innovation and renovation opportunities based on consumer needs and portfolio gaps.
• Act as the Marketing lead for local I2L projects, contributing to business cases and launch strategies.
• Manage the Coffee PFME budget for the Cluster, developing annual recommendations and maintaining strong budget control.
• Lead, coach, and develop the Coffee Marketing team, fostering a high-performance, consumer-centric culture.
• Lead cross-functional teams to deliver the Coffee agenda and build strong relationships with MENA Category teams.
• Ensure flawless execution of Coffee plans across markets, channels, and consumer touchpoints, adhering to Nestlé policies and local regulations.

Qualifications and Experience

• Experience: Strong and progressive marketing experience within FMCG or another consumer-led industry, with a proven track record of delivering brand and business growth. Previous experience leading and developing people is required.
• Brand Building: Proven experience in core brand building, consumer communication, portfolio management, and business planning.
• Consumer Focus: Strong consumer and shopper orientation, with the ability to translate consumer insights into distinctive growth strategies and execution.
• Portfolio Management: Experience managing multiple brands, segments, or a complex portfolio is highly valued; beverage experience is preferred.
• Innovation: Proven experience developing locally relevant consumer initiatives within regional or global brand frameworks, and leading product launches, innovation, or complex renovation projects with cross-functional teams.
• Financial Acumen: Good understanding of key brand and product P&L drivers, ability to connect marketing choices to business outcomes, and demonstrated experience managing significant marketing budgets.
• Digital Marketing: Strong understanding of media, digital marketing, social media, influencer marketing, content, and eCommerce.
• Analytical Skills: Strong analytical capabilities combined with sound commercial judgment and the ability to translate data into clear actions.
• Leadership: Excellent leadership, project management, and stakeholder management capabilities, with the ability to influence senior stakeholders and lead cross-functional teams within a matrix organization.
• Communication: Strong communication, presentation, and storytelling skills, with high learning agility, curiosity, and bias for action.

Work Environment

This is a full-time position based in Makkah, Saudi Arabia, covering operations across Saudi Arabia, Oman, and Bahrain. The role involves leading a team of two and working within a matrix organization, collaborating with various cross-functional teams and regional stakeholders.