Head of Growth

About Calo and the Role

Calo is an application that provides personalized meal plans through nutritional algorithms. Since its launch in Bahrain in 2019, Calo has expanded to 7 countries, delivered millions of meals, and is now extending its mission of making healthy living easy to retail and other verticals. This Head of Growth role is a full-time position, open globally with a requirement for at least 5 hours of overlap with KSA working hours. Candidates in countries where Calo has offices (KSA, UAE, Kuwait, Qatar, Bahrain, Oman) may work hybrid; otherwise, the role is fully remote. The position is based in Riyadh.

Role Overview

Calo is seeking a commercially mature, systems-driven Head of Growth to architect and scale a unified Growth Operating System across all markets. This strategic builder role is responsible for end-to-end growth performance across all Mountain Peaks (MPs), overseeing performance marketing, lifecycle/CRM, SEO, CRO, and building a dedicated growth analytics function. The Head of Growth will transition Calo from a media-buying-led performance organization to an incrementality-driven, commercially disciplined growth engine focused on contribution margin, payback modeling, and long-term value creation. This role reports to the Chief Demand Officer.

Key Responsibilities

• Redefine and standardize CAC, LTV, payback, and contribution margin frameworks across all regions.
• Implement stage-based growth investment models for startup, developing, and mature regions.
• Shift reporting from CPA-based to contribution-margin-based decision making.
• Partner with Finance to ensure growth investments meet capital allocation standards.
• Develop clear performance and growth budget reallocation logic across markets.
• Own and lead central performance marketing resources across MPs, standardizing paid media frameworks and testing structures.
• Design and implement performance ↔ creative feedback loops, increasing creative testing velocity through AI-enabled workflows.
• Diversify channel mix strategically and reduce dependency on legacy paid practices.
• Establish incrementality testing discipline, including geo-testing, holdouts, and structured experiments.
• Evolve CRM into a full lifecycle marketing engine, building retention modeling frameworks and improving churn reduction systems.
• Increase revenue expansion via segmentation and behavioral triggers, aligning lifecycle strategy with subscription economics.
• Own landing page experimentation and funnel optimization, establishing structured experimentation cadence and standardizing A/B testing governance.
• Improve CVR systematically across markets.
• Hire and lead a growth analytics team, building incrementality measurement frameworks.
• Partner with data and product teams to improve attribution and funnel modeling, preparing mature markets for MMM readiness.
• Replace vanity metrics in reporting with economic leading metrics.
• Operate in a matrix structure with country GMs and Demand Leads, influencing and aligning with product growth squads without direct ownership.
• Align brand and performance through shared KPIs and challenge marketing investment assumptions where necessary.

Organizational Scope and Collaboration

This role has direct oversight of Central Performance Marketing, Lifecycle/CRM, SEO, CRO, and new hires for Growth Analytics. It involves matrix collaboration with Country Demand Leads, Product Growth Squads, Brand Marketing, Finance, and Data & Engineering teams.

Experience Required

Candidates should possess between 8 to 12 years of relevant experience in growth roles, demonstrating commercial maturity and a systems-driven approach to scaling growth operations.

Application Information

The salary for this position will be discussed during the interview process.