Associate PR & Brand Communications

About the Role

StrongYes Media is seeking an Associate PR & Brand Communications professional to join our team in Saudi Arabia. This full-time role is designed for an individual with 2-5 years of experience, specifically someone trained within a PR agency environment. The Associate will serve as a critical link between StrongYes Media and the broader PR ecosystem, understanding brand communication strategies, agency pitching dynamics, and newsroom decision-making processes.

PR Ecosystem Engagement

• Serve as StrongYes Media’s primary interface with PR agencies, corporate communications teams, and brand storytellers.
• Receive, filter, and evaluate brand pitches, announcements, and story ideas.
• Advise agencies on StrongYes Media’s coverage areas, pitching guidelines, and unacceptable content.
• Build StrongYes Media’s reputation as a serious, fair, and influential newsroom within the PR ecosystem.

Story Development and Newsroom Positioning

• Convert raw PR inputs into editorially viable story leads.
• Identify trends across pitches, including topics such as hiring, leadership, AI at work, policy, and corporate shifts.
• Collaborate with editors to determine which inputs become news, insight, or opinion pieces.
• Challenge promotional, weak, or irrelevant pitches.
• Position StrongYes Media as a go-to platform for workplace and employment stories, AI & DeepTech, corporate Middle East developments, leadership, HR and organizational change, and summits & conferences.
• Increase StrongYes Media’s visibility among PR agencies, communications heads, and brand teams.
• Represent StrongYes Media in PR forums, industry events, and closed-door briefings.

Key Performance Metrics

• Track the quality of incoming pitches, not solely their volume.
• Monitor repeat engagement from top PR agencies.
• Measure influence within the PR and corporate communications ecosystem, prioritizing impact over vanity reach.

Qualifications and Experience

• Overall professional experience of 2-5 years.
• 1-4 years of experience in a PR agency or corporate communications role.
• Strong exposure to UAE/GCC corporate, workplace, or leadership narratives.
• Demonstrated experience pitching stories to business or policy media.

Work Environment

This is a full-time position based in Saudi Arabia. The role involves working within a dynamic newsroom environment, engaging with external PR professionals and internal editorial teams.