Cluster Assistant Director of Content & Social Media📣 إعلان

About the Role

St. Regis Hotels & Resorts is seeking a Cluster Assistant Director of Content & Social Media for its Marriott Luxury properties within The Red Sea and AMAALA portfolio. This full-time role involves leading the development, governance, and execution of the destination content strategy across all properties in the cluster. The successful candidate will ensure all content, from campaign assets to sales collateral, supports brand positioning, drives demand, and delivers a consistent luxury narrative.

The role requires close collaboration with Marriott International, Red Sea Global, Saudi Tourism Authority, regional marketing teams, and commercial stakeholders. The objective is to establish a best-in-class content ecosystem that supports digital marketing, PR, social media, sales, revenue generation, and destination partnerships, focusing on destination-first storytelling for each resort.

Strategic Content Leadership

This position is responsible for providing strategic direction and creative oversight for all content initiatives. Key responsibilities include:

• Developing and leading property-focused content strategies aligned with priority source markets and seasonal travel demand.
• Providing creative leadership for visual storytelling, ensuring consistent luxury brand standards, editorial quality, destination authenticity, and premium production values.
• Ensuring content resonates with key international markets through cultural insights, travel motivations, and localized messaging.
• Partnering strategically with resort marketing teams to identify, curate, and elevate distinctive stories and guest experiences.
• Managing external creative agencies, photographers, videographers, and content creators to ensure production quality, brand consistency, and budget efficiency.

Content Governance and Production

The role establishes and maintains robust content governance across the cluster, overseeing content development and production processes:

• Establishing governance by managing content calendars, maintaining digital asset libraries, defining content standards, creating editorial guidelines, and managing approvals.
• Overseeing the creation of high-quality content, including editorial storytelling, social media assets, video and visual content, campaign landing pages, and destination guides.
• Ensuring content supports integrated campaigns and commercial initiatives from The Red Sea and AMAALA destinations.
• Enabling resort marketing teams through content planning frameworks, best practices, and creative direction.
• Improving efficiency and consistency in content production while reducing duplication across properties.

Financial Oversight and Performance

This position includes significant financial responsibility and a focus on performance optimization:

• Developing and managing the annual content production and creative budget across the Marriott Luxury, The Red Sea & AMAALA portfolio.
• Forecasting and monitoring expenditure for content creation, photography, videography, creative production, agency retainers, and licensing.
• Identifying opportunities to optimize production through integrated cluster shoots and shared asset creation to maximize return on investment.
• Tracking and analyzing content performance across digital channels in collaboration with the digital marketing team.
• Optimizing storytelling and formats based on engagement, reach, and conversion metrics.

Candidate Profile

Candidates should possess a strong background in content marketing and demonstrate key competencies for this leadership role:

• Experience: 10+ years in content marketing, editorial, digital storytelling, or brand marketing. Experience in hospitality, travel, tourism, or lifestyle marketing is preferred.
• Strategic Leadership: Ability to develop and execute integrated content strategies that support brand positioning and commercial objectives.
• Storytelling & Editorial: Exceptional ability to craft compelling, destination-led narratives that inspire travel and reinforce luxury brand positioning.
• Market Expertise: Strong understanding of international travel audiences, cultural nuances, and market-specific content strategies.
• Creative Direction: Proven ability to lead creative development while ensuring consistency with brand standards and destination positioning.
• Digital Fluency: Deep understanding of digital marketing, social media, SEO, and omnichannel campaign execution.
• Project Management: Strong experience managing large-scale creative productions, budgets, timelines, and multiple concurrent projects.
• Collaboration: Proven ability to influence and collaborate across property teams, regional marketing, commercial functions, and external agencies.

Commitment to Diversity

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.