Marketing Manager

About the Role

St. Regis is seeking a Marketing Manager to oversee the completion of the property's marketing plan. This full-time role involves managing e-commerce opportunities and fostering relationships with tourism bureaus and community leaders. The position requires 0-1 years of experience.

Key Responsibilities

• Assist in region-wide coordination of promotions for rooms, food and beverage, spa, and golf.
• Develop leisure marketing plans to distribute rate offers, packages, and programs aimed at building occupancy.
• Maintain, update, and manage all property websites.
• Coordinate offers and information for publications and inserts related to brand loyalty reward mailings.
• Develop brochures and property collateral materials, and participate in all property imaging work, including signage.
• Utilize and interpret reports for marketing recommendations, including DMA source market reports, past guest lists, and tracking.
• Review and analyze website and email campaign tracking for individual property sites, corporate campaigns, and ********* reports.
• Ensure a consistent marketing message across all advertising and collateral efforts.
• Manage the marketing budget throughout the year, providing regular tracking, ROI analysis, and recommendations for funding reallocation.
• Ensure consistency in the property's voice across all guest touchpoints and marketing communications, adhering to corporate graphic standards.

Market Analysis and Revenue Maximization

• Evaluate new marketing opportunities for the property.
• Ensure property representation on quality internet sites with business potential.
• Collaborate with Convention Bureaus and Chambers of Tourism.
• Develop a strategic marketing plan for the property, encompassing group, leisure, and local efforts.
• Plan and supervise all photo shoots, developing shot lists aligned with property and brand image goals.

Relationship Building and Sales Support

• Identify and communicate with distribution channels to drive property occupancy.
• Provide sales channels with creative tools to assist in property sales and marketing.
• Act as a liaison between corporate and individual properties for program rollouts and opportunity utilization.
• Work with media buyers to plan and execute advertising campaigns.
• Assist the property in developing promotions for various campaigns, considering strategy, goals, and prerequisites.
• Support the property with materials, tracking, analysis, and presentations to owners.
• Act on behalf of the property with all vendors, balancing quality and price, requesting estimates, and approving materials.

Administrative and Compliance

• Maintain detailed files and records for all property marketing materials, including photo usage rights and vendor contracts.
• Ensure adherence to all corporate marketing guidelines.
• Approve all invoicing through the MarrCom office.

Qualifications

• 0-1 years of experience in a relevant marketing role.