Business Development Officer OOH

About the Role

Saudia Dairy & Foodstuff Company (SADAFCO) is seeking a Business Development Officer OOH to join their team in Abha, 'Asir. This full-time, field-based position focuses on acquiring new customers and retaining existing clients within the Street Channel of the Food Service sector. The role requires strong sales skills and market knowledge to effectively manage customer relationships.

Key Responsibilities

• Identify, approach, and onboard new customers within the street channel segment, including cafeterias, cafes, juice shops, restaurants, and catering companies.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct regular visits to existing customers to strengthen relationships and increase sales volume.
• Build a robust pipeline of prospective clients in the F&B segment.
• Develop and implement customer-specific strategies to ensure long-term engagement and satisfaction.
• Resolve customer issues promptly and professionally to maintain high retention rates.
• Monitor sales performance and report daily/weekly activity to the Food Service Sales Manager.
• Provide market feedback regarding competitor activities, pricing, and product acceptance.
• Utilize CRM tools or reporting sheets to track customer interactions and sales funnel progression.
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment.
• Collaborate with marketing and trade marketing teams for promotion execution.
• Maintain deep knowledge of SADAFCO product lines and pricing structures.
• Educate new clients on product use, shelf-life, and food safety handling when required.

Qualifications and Experience

• Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, or a related field.
• Minimum of 4 years of field sales experience.
• Experience in the foodservice, FMCG, or HORECA industry is preferred.
• Required experience level is 2-5 years.

Work Environment

This is a field-based role within the Food Service sector, requiring regular travel and direct interaction with customers in the Street Channel. The position is full-time and based in Abha, 'Asir.

Application Process

SADAFCO offers a professional environment for individuals looking to contribute to business development in the Food Service industry. Salary details for this position are not disclosed.