Marketing Director

About the Role

Aramco Stadium is seeking a Marketing Director for a full-time position in Al Khobar, Eastern region. This role is responsible for marketing the stadium's business lines, developing an integrated CRM function, and overseeing communications and PR strategy. The Director reports to the Chief Commercial Officer and will lead the marketing, CRM, and communications teams, serving as a strategic advisor to executive leadership.

The primary outcome for this role is to drive measurable revenue and audience growth across all stadium business lines through targeted, data-led marketing. This includes establishing a fully integrated CRM ecosystem to increase customer retention and lifetime value, and building Aramco Stadium's reputation as a world-class venue through proactive communications and PR, all delivered against agreed plans, budgets, and performance targets.

Key Responsibilities

• Develop and execute integrated marketing strategies and annual plans for each stadium business line.
• Define brand positioning and value propositions within the consistent Aramco Stadium master brand.
• Lead multi-channel campaigns across digital, social, paid media, content, email, and on-site channels to drive demand, acquisition, and conversion.
• Partner with Sales, Ticketing, Programming, and Partnerships to align marketing activities with commercial priorities.
• Develop and oversee the digital approach, including website, app, SEO/SEM, social media, and content strategy.

CRM Strategy and Integration

• Set the vision and roadmap for an integrated CRM function that provides a single customer view.
• Manage the integration of CRM with ticketing, marketing automation, and data platforms, ensuring data integrity.
• Drive customer lifecycle programs, segmentation, and personalization to enhance retention and customer lifetime value.
• Embed a test-and-learn culture, using customer data and insights for marketing, programming, and commercial decisions.
• Ensure customer data management complies with data protection regulations and organizational policies.

Communications and Public Relations

• Set and oversee the stadium's communications and PR strategy, covering internal, external, corporate, and stakeholder communications.
• Direct media relations, press activity, executive messaging, and thought leadership to build the stadium's profile.
• Manage reputation and crisis communications planning, including event-day and incident protocols.
• Coordinate communications with partners, promoters, sponsors, and government stakeholders for consistent messaging.

Team Leadership and Development

• Lead, mentor, and develop the marketing, CRM, and communications teams.
• Manage external creative, media, CRM, and PR agencies, ensuring performance standards are met.
• Foster cross-departmental collaboration with Sales, Ticketing, Programming, Operations, and the Executive Team.

Budget and Performance Management

• Manage the marketing, CRM, and communications budget, allocating resources to maximize return.
• Track and report on KPIs including revenue contribution, ROI, CAC, retention, customer lifetime value, CRM engagement, share of voice, and media sentiment.
• Present performance insights to executive leadership and the board as required.

Qualifications and Experience

• A minimum of 10 years of relevant experience is required for this role.