Brand Manager Decorative Coatings Middle East

About the Role

Hempel A/S is seeking a Brand Manager Decorative Coatings Middle East to join their team in Dammam, Saudi Arabia. This full-time role involves shaping the future of Hempel Paints across the Middle East by translating customer insights into campaigns, experiences, and stronger brand preference across digital, retail, and professional channels. The position reports to the Head of Brand Marketing.

Role Context and Objectives

As Brand Manager, you will lead the execution of the Hempel Paints brand strategy for the Decorative Coatings segment throughout the Middle East. Working in collaboration with the Head of Brand Marketing and Head of Customer Marketing, this role focuses on strengthening brand identity, market positioning, customer awareness, and loyalty, while supporting the company’s broader business objectives.

Key Responsibilities

• Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning, and changing customer needs, translating findings into practical brand and business recommendations.
• Execute the Hempel Paints brand strategy across the Decorative Coatings segment, ensuring a clear, consistent, and relevant brand presence across markets and customer groups.
• Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events, and customer engagement channels.
• Create brand awareness, customer engagement, and loyalty-building initiatives that provide value to homeowners, professional painters, retailers, contractors, designers, and other priority audiences.
• Partner with the Regional Trade Support Manager on promotions and in-store activations to attract attention, simplify the customer journey, and support conversion.
• Oversee content that reflects the brand voice, values, product benefits, and sustainability commitments while adhering to corporate brand guidelines.
• Contribute to shaping seasonal color trends, color collections, decorative effects, color cards, brochures, and outlet design standards.
• Support product positioning, portfolio priorities, and new product launches with the Regional Product Manager, including campaign communication, seminars, and presentations.
• Manage relationships with creative, media, digital, and PR agencies, suppliers, and other third-party partners to deliver high-quality work on time and within scope.
• Manage branding and communication budgets, prioritize investment, and evaluate campaign performance to improve marketing effectiveness and return on investment.
• Provide employee onboarding and guidance on brand standards, communication best practices, and corporate marketing tools, including Templafy.
• Ensure marketing activity complies with company policies, the Quality Management System, Environmental Management System, and relevant communication and sustainability guidelines.

Qualifications and Experience

• 5-10 years of experience in building consumer-facing brands.
• Experience from industries such as FMCG, retail, consumer goods, telecom, hospitality, financial services, fashion, beauty, or home improvement is relevant.

Work Location

This position will be based in Dammam, Saudi Arabia, or Bahrain.

Application Process

To apply for this position, please submit your application letter with a CV in English via the provided link by November 10, 2026. Interviews are expected to take place 1-2 weeks after the application deadline.