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Join Our Team as a Marketing Manager!
BAAN Holding Group, a pioneer in the hospitality and entertainment sectors for over five decades, is seeking a dynamic Marketing Manager to lead our initiatives within the hospitality sector. Your role will be pivotal in shaping marketing strategies that align with our company objectives and enhance brand visibility.

Responsibilities:

• Establish and refine marketing strategies specific to the hospitality sector.
• Oversee the planning and execution of marketing campaigns, including advertising and public relations.
• Supervise online advertising efforts and SEO to maximize digital reach.
• Analyze financial reports to identify trends and growth opportunities.
• Manage the marketing budget for hospitality initiatives to maximize ROI.
• Lead the creation of online advertising and social media campaigns.
• Collaborate with internal teams and external agencies to implement strategies.
• Monitor audience engagement and collect feedback to enhance customer experience.

Qualifications:

• Bachelor’s degree in Marketing, Hospitality Management, or related field; Master’s preferred.
• 57 years of experience in marketing management within the hospitality industry.
• Strong analytical skills to interpret data and drive decision-making.
• Exceptional project management and leadership abilities.
• Excellent communication skills to articulate ideas clearly.

We look forward to your application and the possibility of you joining the BAAN Holding family!

About the role and the company:
Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Our team of over 2400 experts, operating across 30 global locations, provides reliable and actionable insight to lead the transition to a sustainable future.

Role Purpose:
The Marketing Manager is responsible for supporting the growth goals of our priority accounts and customer segments. This role involves planning and implementing customer-centric campaigns, using performance data and insight to make continuous improvements and achieve goals.

Main Responsibilities:

• Develop effective and compelling marketing strategies to support priority goals and drive growth within our highest priority accounts and customer segments.
• Develop and execute integrated marketing campaigns using the full marketing channel mix.
• Continuously analyze and evaluate campaigns to improve performance and deliver on KPIs.
• Collaborate with Product and Content Marketing to create compelling narratives around Wood Mackenzie’s products.
• Utilize customer and market insights to inform strategy and planning.
• Manage stakeholder relationships across the business and provide regular performance updates.
• Manage a budget and deliver on agreed ROI.

About You:
The ideal candidate has previous experience in B2B organizations with a focus on developing campaign strategies. A relevant Bachelor’s degree and experience with martech tools such as Salesforce and Pardot are advantages. Strong communication skills and a customer-first mindset are essential.