Category Manager📣 إعلان

About the Role

Jazeera Paints is seeking a Category Manager to join our team in Riyadh. This full-time role involves managing and optimizing an assigned product category or portfolio. The Category Manager is responsible for developing comprehensive category strategies, identifying market opportunities, and driving product portfolio performance to maximize long-term value and profitability.

Key Responsibilities

The Category Manager will oversee the entire product lifecycle within their assigned category, ensuring alignment with the organization's overall marketing strategy. This involves a blend of strategic planning, market analysis, and cross-functional collaboration to achieve business objectives.

• Develop and implement category strategies that support marketing and business objectives, enhancing the competitive position of the portfolio.
• Define the strategic direction and long-term roadmap for product categories based on market opportunities and customer requirements.
• Evaluate portfolio performance and recommend strategic initiatives to improve product mix, profitability, and market coverage.
• Manage the complete lifecycle of products within the assigned category, ensuring continued competitiveness and market relevance.
• Monitor key portfolio performance indicators, including revenue, profitability, market share, and return on investment.

Strategic Portfolio Development

A core aspect of this role is the strategic development and optimization of the product portfolio. This includes identifying growth opportunities and ensuring the portfolio remains robust and aligned with market demands.

• Identify portfolio gaps and growth opportunities through market analysis, customer insights, and competitive benchmarking.
• Recommend portfolio optimization initiatives such as product introductions, line extensions, repositioning, consolidation, and discontinuation.
• Conduct periodic portfolio reviews to evaluate product performance, lifecycle stage, and strategic relevance.
• Develop portfolio roadmaps that prioritize innovation, modernization, and product sustainability.
• Coordinate portfolio rationalization initiatives to improve operational efficiency and maximize portfolio value.

Market Intelligence and Commercialization

The Category Manager will be instrumental in gathering market intelligence and leading the successful commercialization of products. This requires a deep understanding of market dynamics and effective cross-functional coordination.

• Develop comprehensive market intelligence by monitoring industry developments, customer trends, competitor activities, and technological advancements.
• Analyze market size, growth potential, customer segmentation, and competitive positioning to support strategic planning.
• Conduct benchmarking studies to evaluate product performance against competing solutions.
• Develop category positioning strategies that define customer value propositions and competitive differentiation.
• Lead commercialization planning for new products, ensuring successful market introduction and portfolio integration.
• Coordinate product launch activities with Marketing Communications, Regulatory Affairs, Supply Chain, Manufacturing, and Technical teams.

Performance Analysis and Optimization

This role involves rigorous analysis of portfolio performance to identify trends, mitigate risks, and capitalize on opportunities, ensuring long-term profitability and effectiveness.

• Analyze commercial, financial, and market data to identify trends, risks, and opportunities affecting category performance.
• Prepare executive reports and dashboards summarizing portfolio performance and strategic recommendations.
• Support annual business planning through demand forecasts, market assessments, and portfolio analyses.
• Recommend corrective actions to improve portfolio effectiveness and long-term profitability.
• Ensure product information, specifications, and category documentation remain current throughout the product lifecycle.

Collaboration and Impact

The Category Manager will play a critical role in supporting innovation and commercialization initiatives, fostering cross-functional collaboration to achieve portfolio objectives. This position directly contributes to the competitiveness and profitability of Jazeera Paints' product offerings.