Creative Marketing Specialist

About the Role

Serva is seeking a Creative Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role focuses on B2B marketing, translating complex products and ideas into clear messages, engaging content, and effective campaigns for business audiences. The specialist will collaborate closely with Product and Sales teams to enhance Serva's presence, communicate the value of solutions, and support business growth. The role also involves leveraging AI tools throughout the creative process, from research and ideation to content production, campaign execution, and performance analysis.

Key Responsibilities

• Develop creative marketing concepts and campaigns to communicate Serva’s products and value to business audiences.
• Conduct research on target markets, customer needs, decision-makers, and competitors to identify marketing opportunities.
• Create clear and engaging content in both Arabic and English for social media, websites, email campaigns, advertisements, and other channels.
• Translate technical concepts into easily understandable content for business customers.
• Produce and edit visual content, including social media assets, presentations, short videos, and product explainers, using design and AI tools.
• Utilize AI for idea exploration, content variation development, material repurposing across channels, and efficiency improvements in production.
• Plan and execute B2B campaigns, including landing pages and calls to action that support customer acquisition and demo requests.
• Collaborate with the Sales team to develop pitch decks, product sheets, customer stories, and other sales materials.
• Support product launches and ensure consistent messaging across Serva’s channels and customer touchpoints.
• Track content and campaign performance, analyze results, and recommend data-driven improvements.
• Build simple AI-powered workflows and automations to streamline repetitive marketing activities.
• Review AI-generated content for accuracy, brand consistency, and appropriate handling of company and customer information.

Qualifications and Requirements

• Experience in creative marketing or content marketing, preferably within a B2B technology or SaaS company.
• Strong writing skills in both Arabic and English, with the ability to simplify complex topics.
• Practical experience using AI tools for research, content creation, visual production, or marketing workflows.
• Ability to create and edit marketing visuals and short-form videos using relevant tools.
• Understanding of B2B customer journeys and the role of marketing in supporting sales.
• Experience in planning campaigns and measuring their performance using analytics or CRM tools.
• Strong creative thinking, attention to detail, and the ability to manage projects from ideation to execution.
• A portfolio showcasing relevant work and personal contributions.

Preferred Qualifications

• Experience marketing AI, data, fintech, or enterprise software products.
• Familiarity with landing-page builders, marketing automation, and no-code tools.
• Experience developing product marketing materials, customer stories, or sales enablement content.
• Knowledge of the mobility, vehicle rental, or transportation sectors.
• Experience running and optimizing paid B2B campaigns.

Application Process

Candidates interested in this Creative Marketing Specialist position are encouraged to submit their applications, including a portfolio of relevant work.