Digital Marketing Manager

About the Role

Boutiqaat is seeking a Digital Marketing Manager to lead the company's digital growth initiatives. This full-time position is based in Riyadh, Saudi Arabia, and focuses on driving traffic, conversions, and brand engagement across various digital channels. The role involves developing and executing comprehensive digital marketing strategies to achieve business objectives.

Digital Marketing Strategy and Execution

The Digital Marketing Manager will be responsible for owning and shaping Boutiqaat's digital marketing strategy. This includes planning, executing, and optimizing campaigns across multiple platforms such as SEM, SEO, social media, email, and display advertising. The objective is to ensure that all campaigns deliver measurable impact and support the company's growth targets, from brand awareness to customer acquisition.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns aligned with business goals.
• Analyze performance, optimize ROI, and continuously improve campaign effectiveness.
• Oversee the creation of engaging, high-quality content and manage content calendars.
• Partner with the Sales team to provide digital marketing support.
• Manage and mentor a team of SEO specialists, social media managers, and content creators.
• Strengthen Boutiqaat’s online presence and brand reputation across social media platforms including Instagram, Facebook, Snapchat, Twitter/X, and YouTube.
• Collaborate with media partners and stakeholders to amplify campaigns.
• Track KPIs such as CPL, CPA, ROI, website traffic, and engagement.
• Deliver insights and recommendations to senior management based on competitor and market analysis.
• Manage and optimize the digital marketing budget.
• Develop digital strategies for new and existing products and launch innovative online initiatives.
• Create and maintain a strong digital framework and social media governance.
• Drive traffic to both the website and mobile app through SEO, PPC, and performance marketing.

Required Qualifications and Experience

• A minimum of 5 to 10 years of experience in digital marketing.
• Demonstrated ability to lead digital growth initiatives.
• Experience in planning, executing, and optimizing multi-channel digital marketing campaigns.
• Proficiency in analyzing performance data and optimizing ROI.
• Experience in team management and fostering a performance-driven culture.

Work Environment

Boutiqaat operates in the e-commerce beauty and lifestyle retail sector. This role offers opportunities for hands-on experience and mentorship within a dynamic environment focused on building efficient operations.

Application Process

The salary for this position will be disclosed during the application process. Interested candidates are encouraged to apply to join Boutiqaat in Riyadh, Saudi Arabia.