Digital Marketing Manager

About the Role

Lindalenses is seeking a Digital Marketing Manager to join their team in Riyadh. This full-time role focuses on managing digital marketing and online advertising campaigns, with an emphasis on social media, search engine optimization, paid advertising, and enhancing online store performance and sales.

Key Responsibilities

• Manage social media accounts, including Instagram, Snapchat, TikTok, X, and other platforms.
• Prepare marketing plans and advertising content aligned with the brand's commercial identity.
• Create, manage, and optimize paid advertising campaigns across Meta Ads, Snapchat Ads, TikTok Ads, and Google Ads.
• Manage search engine advertisements and improve visibility in Google results through SEO and SEM strategies.
• Oversee and enhance website and online store performance, focusing on increasing conversion rates and sales.
• Develop digital marketing strategies aimed at increasing website visits and sales to achieve growth targets.
• Prepare and track key performance indicators (KPIs), analyze campaign results, and calculate customer acquisition costs and return on ad spend (ROAS).
• Generate periodic reports detailing advertising expenses, sales figures, campaign results, and recommendations for improvement.
• Manage tracking and analysis tools such as Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads Conversion Tracking.
• Implement retargeting campaigns to re-engage potential customers and recover abandoned carts.
• Monitor competitors, analyze market trends, and identify new marketing opportunities.
• Manage advertising budgets and allocate resources to channels that demonstrate the highest sales efficiency.

Required Experience

Candidates should possess 5 to 10 years of practical experience in digital marketing and online advertising campaign management. This includes hands-on experience with social media platforms, search engine optimization, paid advertising, and enhancing online store performance.

Location and Work Type

This is a full-time position based in Riyadh.