Events & Catering Sales Manager

About the Role

Halwa Almasa Factory for Industry is seeking an Events & Catering Sales Manager to join their team in Riyadh, Saudi Arabia. This full-time, field-oriented leadership position requires a results-driven individual with a proven track record in establishing and scaling B2B sales operations. The manager will be responsible for building strong client relationships, driving strategic accounts, leading a high-performing sales team, and achieving target revenues.

Role Overview

The Events & Catering Sales Manager will actively engage in acquiring key accounts, negotiating contracts, and closing high-value deals. This role involves direct participation in business acquisition alongside team management, focusing on corporate clients, event planners, wedding coordinators, and hospitality venues.

Key Responsibilities

• Develop and execute sales strategies, identifying potential market segments and high-value target clients.
• Actively prospect and acquire corporate accounts, event planners, wedding coordinators, and hospitality venues.
• Build, mentor, and manage the sales team, establishing targets, KPIs, and performance tracking systems.
• Manage and grow key accounts through effective negotiation, tailored proposals, and contract closures.
• Present customized gifting, hospitality, and product personalization solutions tailored to client requirements.
• Prepare competitive commercial proposals and quotations in alignment with company pricing and policies.
• Oversee sales pipelines, revenue forecasting, and CRM data management.
• Collaborate closely with production, design, and operations teams to ensure flawless and timely order fulfillment.
• Monitor payment collections, manage accounts receivable, and foster long-term client retention.
• Generate detailed reports on sales metrics, pipeline status, team performance, and market intelligence.

Qualifications and Requirements

• Minimum of 5 years of proven experience in corporate sales, events & catering sales, or high-end gifting/hospitality sectors.
• Demonstrated success in leading sales teams and consistently achieving revenue targets.
• Existing network of business contacts within Riyadh or the broader Saudi market.
• Strong negotiation, presentation, and deal-closing capabilities.
• Highly proactive, field-oriented mindset with a strong emphasis on business acquisition rather than desk administration.
• Proficiency in CRM software and Microsoft Office Suite.
• Valid Saudi driving license with mobility for field client visits.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring significant field engagement and client visits. The role involves leading a sales team and collaborating with various internal departments to ensure operational efficiency and client satisfaction.