Sales Executive B B Software Sales

About Limaz

Limaz develops software for regulated industries, including Naiza, a platform for fraud prevention and AML. The company also provides services in compliance, data governance, and security.

Role Overview

Limaz is seeking its first dedicated Sales Executive to drive new customer acquisition and contribute to building the sales operation. This full-time role, based in Riyadh, involves working directly with the founder to manage opportunities from initial contact through to contract closure. The Sales Executive will also help define customer targeting strategies, outreach methods, and opportunity management processes. This position offers potential for broader responsibility and shaping a future sales team as the company grows.

Key Responsibilities

• Identify potential customers and initiate conversations through direct outreach, introductions, and industry events.
• Meet with customers to understand their needs and determine how Limaz products and services can provide solutions.
• Coordinate product demonstrations with the technical team, prepare proposals, negotiate terms, and close deals.
• Build and maintain relationships with key stakeholders involved in purchasing decisions to advance opportunities.
• Establish a practical sales process, ensuring clear CRM records, defined next steps, and accurate forecasts.
• Share customer needs and feedback with the product team to inform ongoing product development.
• Test and refine different approaches to prospecting and follow-up based on performance results.

Qualifications and Experience

• Experience selling B2B software, with specific examples of deals personally closed.
• Demonstrated experience in customer acquisition through independent outreach and managing opportunities through the sales cycle.
• Ability to work independently, prioritize tasks, and execute responsibilities without daily supervision.
• Confidence in engaging with business and technical stakeholders, asking pertinent questions, and articulating product value.
• Willingness to acquire in-depth knowledge of Limaz products to lead customer conversations and identify when technical expertise is required.
• Availability to work from the office in Riyadh.
• Experience selling to financial services companies, fintechs, or other regulated businesses is beneficial.
• Previous sales-team management experience is not required for this role.

Required Experience

Candidates should have 0-1 years of relevant experience.

Work Location

This position is based in Riyadh, Saudi Arabia.