Franchise Head R&I

About the Role

AstraZeneca is seeking a Franchise Head - R&I to lead sales and marketing management for a specified disease area. This full-time position is based in Riyadh and requires 2-5 years of relevant experience in the pharmaceutical sector. The role focuses on developing and implementing strategies to advance the treatment of diseases within the assigned therapeutic area, contributing to AstraZeneca's commitment to healthcare innovation.

Company Overview

AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines for serious diseases. The company is undergoing a significant transformation in the Kingdom of Saudi Arabia, aligning with Saudi Vision 2030 goals. This involves investments in talent, digital solutions, and new operational approaches to enhance patient outcomes and reinforce leadership in therapeutic areas. The environment supports agile professionals motivated to shape the future of healthcare in KSA.

Key Responsibilities

• Manage marketing and sales for the designated disease area to achieve company objectives.
• Develop and execute strategies to transform and shape disease treatment within the specified therapy area.
• Lead a team of sales and marketing managers to ensure brand business objectives are met and to identify opportunities and performance issues.
• Direct the commercial strategy for specified products at AstraZeneca Saudi Arabia.
• Define brand priorities through a cross-functional brand plan process, adhering to company alliances and SOPs.
• Ensure effective cross-functional workflow that aligns with market dynamics, focusing on market access opportunities.
• Oversee product communication, promotional support, and marketing plan implementation to achieve sales objectives, margins, and profits.
• Conduct market analysis (scenarios, trends, competitors) and monitor quantitative and qualitative product perception.
• Drive innovation and digitalization in the business by implementing innovative approaches across marketing channels.
• Maintain and develop relationships with Key Opinion Leaders (KOLs) and Healthcare Organizations (HCOs), aligning with global and international projects.

Required Capabilities

• Demonstrated business insights and customer focus.
• Ability to manage complexity and make informed decisions.
• A strategic mindset with a focus on cultivating innovation.
• Proficiency in managing resources, executing plans, and driving performance through accountability and influence.
• Strong ability to build collaborative relationships.
• Aptitude for optimizing diverse talent and valuing different perspectives and cultures.
• Capability to influence people through effective communication, driving engagement, vision, and purpose.
• Experience overseeing Brand Lifecycle, Portfolio Expansion, and Growth Planning, including Omnichannel Engagement.
• Proven track record of building diverse, high-performing teams.

Work Environment

AstraZeneca fosters an inclusive culture that values diversity and collaboration, with a commitment to continuous learning and development. The company aims to be a workplace where individuals are empowered to advance science and contribute to medicine, patients, and society.