Franchise Head R&I

About the Role

AstraZeneca is seeking a Franchise Head - R&I to lead sales and marketing management for a specified disease area. This full-time position is based in Riyadh and requires 2-5 years of relevant experience in the pharmaceutical sector. The role focuses on developing and implementing strategies to advance the treatment of diseases within the assigned therapy area, contributing to AstraZeneca's objectives in Saudi Arabia.

Company and Market Context

AstraZeneca is a global biopharmaceutical company focused on the discovery, development, and commercialization of prescription medicines. In the Kingdom of Saudi Arabia, AstraZeneca is undergoing a significant transformation, aiming to enhance healthcare, innovation, and sustainable growth. This involves investments in talent, digital solutions, and new operational approaches to improve patient outcomes and reinforce leadership in therapeutic areas, aligning with Saudi Vision 2030.

Key Responsibilities

• Manage marketing and sales activities for the designated disease area to support company objectives.
• Develop and execute strategies to transform and shape disease treatment within the specified therapy area.
• Lead a team of sales and marketing managers to achieve brand business objectives and identify market opportunities or issues.
• Direct the commercial strategy for specified products at AstraZeneca Saudi Arabia.
• Define brand priorities through a cross-functional brand plan process, considering company alliances and standard operating procedures.
• Ensure effective cross-functional workflow that aligns with market dynamics, focusing on market access opportunities.
• Oversee product communication, promotional support, and marketing plan implementation to meet sales, margin, and profit targets.
• Conduct market analysis, including scenarios, trends, and competitors, and monitor product perception.
• Drive innovation and digitalization in the business by implementing new approaches across marketing channels.
• Maintain and develop relationships with Key Opinion Leaders (KOLs) and Healthcare Organizations (HCOs), aligning with global projects and guidance.

Required Capabilities

• Demonstrated business insights and customer focus.
• Ability to manage complexity and make informed decisions.
• Strategic mindset with a focus on cultivating innovation.
• Proficiency in managing resources, executing plans, and driving performance through accountability and influence.
• Strong capability in building collaborative relationships.
• Adept at optimizing diverse talent and valuing different perspectives and cultures.
• Effective communication skills to influence people, drive engagement, and convey vision and purpose.
• Experience overseeing Brand Lifecycle, Portfolio Expansion, and Growth Planning, including Omnichannel Engagement.
• Proven track record of building diverse, high-performing teams.

Work Environment

AstraZeneca fosters an inclusive culture that values diversity and collaboration, committed to continuous learning and development. The company encourages pushing scientific boundaries and supports an entrepreneurial spirit within a team-oriented environment.