Senior Media Buyer

About the Role

Prime Agency is seeking a Senior Media Buyer to join our team in Riyadh, Saudi Arabia. This full-time role requires a strategic performance marketer with 2-5 years of experience in developing and executing paid media strategies across various platforms. The ideal candidate will take ownership of media performance, identify growth opportunities, and drive profitability.

Key Responsibilities

• Develop comprehensive paid media strategies based on business objectives, target audience, customer journey, and KPIs.
• Build media plans, including platform selection, campaign structures, budgets, objectives, audiences, and expected performance.
• Manage and optimize campaigns across Meta Ads, Snapchat Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Analyze campaign performance and make data-driven decisions to improve ROAS, CPA, CPL, CTR, CPM, conversion rate, and overall profitability.
• Develop audience, targeting, retargeting, lookalike, and segmentation strategies.
• Plan and execute A/B testing for creatives, audiences, offers, placements, landing pages, and campaign structures.
• Collaborate with creative and marketing teams to develop high-performing ad concepts and creatives based on data and customer insights.
• Identify winning campaigns and develop scaling strategies while maintaining profitability.
• Understand the full customer journey and optimize campaigns from awareness to conversion and retention.
• Monitor tracking, attribution, pixels, events, and conversion data to ensure accurate performance measurement.
• Prepare performance reports with clear insights, recommendations, and next steps.
• Take ownership of media performance and proactively identify problems and growth opportunities.
• Stay updated with changes in advertising platforms, algorithms, tracking, and performance marketing trends.

Qualifications and Requirements

• 4+ years of hands-on experience in Media Buying / Performance Marketing.
• Strong strategic thinking and analytical skills.
• Proven experience in developing and executing paid media strategies, beyond just campaign setup.
• Strong understanding of Meta Ads, Snapchat Ads, Google Ads, and TikTok Ads.
• Experience managing significant advertising budgets and scaling profitable campaigns.
• Strong understanding of ROAS, CAC, CPA, CPL, LTV, conversion rates, attribution, and profitability.
• Ability to analyze data and translate insights into actionable strategies.
• Experience with e-commerce and/or lead generation campaigns is highly preferred.
• Excellent communication and reporting skills.
• Ability to work independently and take ownership of results.
• Must be based in Riyadh or willing to relocate to Riyadh.

Candidate Profile

We are seeking a strategic performance marketer who can develop and execute comprehensive paid media strategies, rather than focusing solely on campaign launching and bid adjustments. The role requires a proactive approach to identifying problems and growth opportunities to drive media performance.