Trade Marketing Manager Beverages

About the Role

PepsiCo is seeking a Trade Marketing Manager for Beverages to join their team in Riyadh, Saudi Arabia. This full-time role is central to the Trade Marketing agenda for the Beverages business in Saudi Arabia, serving as the primary interface between PepsiCo Marketing, Franchise teams, and the bottlers’ Trade Marketing organizations. The manager will be responsible for translating brand and commercial strategies into effective in-market execution, ensuring optimal allocation and governance of trade investments across channels to achieve sustainable volume, share, and profitability growth.

Key Responsibilities

• Lead the development and execution of annual and quarterly Trade Marketing strategies for KSA Beverages.
• Translate category and brand priorities into channel-specific activation plans across various channels, including Modern Trade (MT), Traditional Trade (TT), Away From Home (AFH), and e-Commerce.
• Develop and deploy the trade marketing calendar, incorporating key seasons, product launches, and promotional activities.
• Drive channel planning as part of Joint Business Planning with bottlers.
• Act as the primary liaison between PepsiCo and bottlers’ Trade Marketing teams, ensuring alignment on priorities, activation frameworks, and execution standards.
• Lead regular forums with bottlers to track performance and align on actions.
• Serve as a key interface between PepsiCo Marketing, Franchise teams, Channel teams, and Bottlers' teams to ensure strong alignment between consumer campaigns and in-store activation.
• Manage trade spend planning, tracking, and prioritization by channel, establishing frameworks for effective and efficient allocation of all trade investments.
• Monitor the ROI of activations and reallocate funds to opportunities with the highest return.
• Lead the execution of Below-The-Line (BTL) activations and customer programs aligned with brand priorities.
• Ensure best-in-class execution across channels, including store visibility, promotions, and innovation launches (NPDs, new packs, SKUs).
• Develop and deploy channel playbooks and activation toolkits.
• Track key performance indicators (KPIs) such as volume, share, distribution, and activation effectiveness.
• Leverage internal and external insights to refine plans and identify growth opportunities.
• Establish dashboards and feedback loops across stakeholders and bottlers.
• Lead trade readiness and execution of innovation (NPD) launches across channels.
• Identify and scale successful activation ideas across channels and geographies.
• Contribute to mid- and long-term growth planning cycles.

Experience Required

Candidates should possess between 7 to 10 years of relevant experience in trade marketing, preferably within the beverages sector or a related fast-moving consumer goods (FMCG) industry.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, requiring close collaboration with internal PepsiCo teams and external bottler organizations.

Application Process

The salary for this position will be disclosed during the recruitment process.