Cluster Marketing & Public Relation Manager Raffles & Fairmont The Red Sea📣 إعلان

About the Role

Raffles & Fairmont The Red Sea, situated within the Red Sea Project in Tabuk, Saudi Arabia, is seeking a strategic Cluster Marketing & Public Relations Manager. This full-time position will oversee marketing and communications for the Raffles & Fairmont properties in Umluj and Tabuk, focusing on developing and executing integrated strategies to enhance brand positioning and stakeholder relationships.

Role Context

The Raffles & Fairmont The Red Sea resorts are part of a significant development aimed at offering a nature-focused hospitality experience. The cluster includes 361 rooms, multiple dining concepts, a spa, and is located near an 18-hole golf course. The role is central to establishing new standards in sustainable development along the Red Sea coastline, an area characterized by islands, natural landscapes, and archaeological sites.

Key Responsibilities

• Develop and implement comprehensive marketing strategies and campaigns for the Raffles & Fairmont cluster properties, ensuring consistent brand messaging and market positioning.
• Lead all public relations activities, including media relations, press releases, crisis communications, and reputation management across multiple properties.
• Manage and oversee the marketing budget, allocating resources strategically to maximize return on investment and achieve organizational objectives.
• Coordinate marketing initiatives across cluster properties, ensuring alignment with corporate brand guidelines and local market dynamics.
• Create and execute digital marketing campaigns, including social media strategy, content development, and online engagement initiatives.
• Organize and manage high-profile events, product launches, and promotional activities that enhance brand visibility and drive customer engagement.
• Conduct market research and competitive analysis to identify opportunities and inform strategic decision-making.
• Build and maintain relationships with media outlets, influencers, travel agencies, and other key stakeholders in the luxury hospitality sector.
• Monitor and analyze marketing performance metrics, campaign effectiveness, and brand sentiment to optimize future initiatives.
• Collaborate with property management teams, sales, and operations to ensure seamless execution of marketing programs and consistent customer experience.
• Develop and manage crisis communication protocols and respond effectively to potential reputational challenges.

Qualifications and Experience

• A minimum of 5 years of professional experience in marketing, public relations, or communications roles within luxury hospitality or premium service industries.
• At least 3 years of experience managing marketing and PR functions at a cluster or multi-property level.
• Proven expertise in developing and executing integrated marketing strategies and brand campaigns.
• Strong proficiency in digital marketing, social media management, and content creation.
• Demonstrated experience in media relations, press management, and public relations strategy.
• Excellent project management skills with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills with experience in marketing analytics, performance metrics, and data-driven decision-making.
• Exceptional written and verbal communication skills in English; Arabic language proficiency is highly desirable.
• Experience managing marketing budgets and demonstrating strong financial acumen.
• Knowledge of the luxury hospitality industry, market trends, and consumer behavior in the Middle East region.
• Proficiency with marketing tools, CRM systems, and analytics platforms.
• Strong interpersonal and stakeholder management skills with the ability to collaborate across departments.
• Crisis communication and reputation management experience.
• Event management and experiential marketing background.

What We Offer

This role offers the opportunity to join Accor, a global hospitality group, and contribute to the pre-opening operations of two resorts in a new destination. The position provides opportunities for professional growth and access to discounts across the global Accor and luxury brand network.