Senior Digital Performance Specialist

About the Role: Senior Digital Performance Specialist

Marina Fashion is seeking a Senior Digital Performance Specialist to manage paid media and drive online sales. This full-time position is based in Makkah, specifically covering Jeddah and Makkah, and focuses on e-commerce sales and conversion campaigns. The ideal candidate will have 5-10 years of experience and a proven track record in managing significant paid media budgets.

Key Responsibilities

• Manage and optimize campaigns across various platforms including Facebook, Instagram (Meta), TikTok, Snapchat, X, Google Ads, and GDN.
• Allocate and adjust budget distribution based on performance data.
• Develop quarterly, monthly, and weekly campaign plans, with daily monitoring.
• Plan and execute campaigns for key seasonal events such as Ramadan, Eid, National Day, Founding Day, and White Friday.
• Implement Store Visits campaigns and measure their impact on sales for physical stores in Jeddah.
• Set up and manage tracking systems, including GTM, GA4, and platform-specific pixels.
• Prepare weekly, monthly, and quarterly reports on ROAS, CPA, funnel performance, and paid vs. organic results.
• Provide data-driven recommendations for campaign adjustments and improvements.

Required Qualifications and Experience

• Experience managing over 1M SAR in paid media within a single quarter.
• Demonstrated experience with conversion campaigns.
• Proficiency in setting up and managing tracking tools: GTM, GA4, and platform pixels.
• Experience with Meta CAPI, server-side tracking, attribution modeling, and incrementality testing.
• Familiarity with the Magento e-commerce platform.
• Fluency in both Arabic and English.

Preferred Skills

• Experience in the Saudi or GCC market, preferably within the fashion or retail sectors.
• Experience with CRM, email or WhatsApp marketing, influencer campaigns (Mawthooq), or Noon and Amazon ads.

Application Process

Interested candidates are invited to submit their CV along with details of one successful campaign they are proud of. This should include the budget, results achieved, and any insights on what would be done differently now. Brand names may be redacted for confidentiality.