Marketing Manager Retail / Mall/ Hospitality/ Real Estate background

📣 إعلان

منذ ساعتين تقريبا

	نوع العقد	دوام كامل
	طبيعة الوظيفة	بالموقع
	الموقع	جدة

وصف الوظيفة

About the Role

Swisslinx Middle East is seeking a Marketing Manager with a background in Retail, Mall, Hospitality, or Real Estate to lead the pre-opening and launch marketing strategy for a new destination in Jeddah, Makkah, Saudi Arabia. This full-time, on-site role involves developing the destination brand, executing pre-opening campaigns, and driving customer engagement and tenant performance post-launch. The role reports directly to the General Manager.

Destination Overview

The new destination integrates F&B, retail, health and wellness, and office offerings within a major new asset. The Marketing Manager will be central to building the destination's brand, delivering the pre-opening campaign, and driving footfall, customer engagement, and tenant performance after launch. This is a hands-on, commercially focused position requiring the ability to manage strategy, creative development, digital marketing, events, tenant engagement, and on-site execution.

Key Responsibilities

Develop and manage the annual marketing strategy, activity calendar, and phased budget.
Translate the launch strategy into practical pre-opening, launch, habit-building, and community campaigns.
Build and maintain the destination’s brand positioning, tone of voice, and visual identity.
Provide marketing input for tenant mix, leasing activity, asset positioning, and commercial priorities.
Plan and deliver pre-opening teaser campaigns, launch campaigns, and post-opening programming.
Manage the destination’s phased opening program to maintain public interest.
Plan and deliver launch events, seasonal campaigns, weekend/evening programming, pop-ups, markets, and live entertainment.
Oversee the full event lifecycle, including concepts, budgets, suppliers, production, permits, approvals, and reporting.
Coordinate activations with Operations, Facilities Management, Security, parking, and access teams.
Develop commercial use of common areas, including brand activations, sponsorships, and experiential spaces.
Act as the primary marketing contact for all tenants across F&B, retail, wellness, and office.
Build and manage a tenant marketing program covering joint campaigns, cross-promotions, and shared content.
Coordinate individual tenant opening campaigns to align with the overall destination launch.
Manage tenant offers, openings, and news across the destination’s owned channels.
Monitor tenant marketing contributions and promotional funds, including spend allocation and reporting.
Conduct regular tenant marketing meetings to share campaign calendars and gather feedback.
Manage the destination’s digital presence across Instagram, TikTok, Snapchat, X, website, WhatsApp, CRM, Google Business Profile, and map listings.
Develop and manage the content calendar, including photography, video, and tenant-generated content.
Lead paid digital activity, including media planning, audience targeting, budget allocation, and campaign optimization.
Manage the influencer and creator program, including selection, briefing, contracting, and ROI.
Monitor online reviews, community engagement, and customer sentiment.
Support the development of customer databases, CRM, loyalty, or membership initiatives.
Scope, appoint, and manage external agencies and suppliers for events, content, media, PR, and creative services.
Prepare agency briefs, agree deliverables, monitor timelines, and ensure output meets standards.
Manage agency commercials, purchase orders, invoices, and performance reviews.
Produce monthly reports on footfall, campaign performance, digital metrics, tenant activity, and budget.
Collaborate with Operations to ensure accurate footfall measurement and reporting systems.
Connect marketing activity with tenant sales performance to guide future investment.
Maintain accurate records of contracts, approvals, permits, budgets, creative assets, and campaign results.

Qualifications and Experience

5-10 years of experience in marketing, preferably within retail, mall, hospitality, or real estate sectors.
Demonstrated ability to develop and execute comprehensive marketing strategies.
Experience in managing pre-opening and launch campaigns for multi-faceted destinations.
Proficiency in digital marketing, content creation, and social media management.
Experience in event planning, supplier management, and budget oversight.
Strong communication and stakeholder management skills, particularly with tenants and agencies.