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About Reef Holding
Reef Holding is a leading Saudi company rooted in the world of fine fragrances, with a portfolio of brands that reflect a deep passion for quality, innovation, and authenticity. While fragrances remain at the heart of what we do, Reef has expanded into beauty and fashion, offering a holistic lifestyle experience that blends sensory elegance with modern style.

We’re Hiring: Head of E-Commerce Section.
Location: Riyadh, Saudi Arabia
Type: Full-Time

About the Role
As the Head of E-Commerce Section, you will be at the forefront of our digital evolution, crafting and executing strategies that enhance customer experience, boost online sales, and maximize ROI. You'll lead a talented team and collaborate with cross-functional departments to deliver exceptional digital experiences.

Key Responsibilities

• Develop and implement the e-commerce strategy aligned with the company’s vision and goals.
• Lead the optimization of the online shopping experience to ensure smooth customer journeys and high conversion rates.
• Manage and enhance digital platforms in line with performance and security standards.
• Analyze performance metrics and propose improvements to support sustainable growth.
• Collaborate with marketing and development teams on digital campaigns including SEO, PPC, and social media.
• Leverage data analytics to inform decisions and improve customer acquisition and retention.
• Oversee user experience (UX/UI), ensuring the digital store design promotes engagement and sales.
• Ensure seamless payment, shipping, and return processes.
• Manage digital customer service to ensure timely, effective support and high customer satisfaction.
• Monitor KPIs, generate regular reports, and suggest data-driven strategies.
• Stay updated on e-commerce trends and digital technologies to maintain competitive advantage.
• Lead the implementation of digital transformation tools and AI solutions to enhance performance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, E-Commerce, or related field.
• Relevant certifications in digital marketing, analytics, or e-commerce are a plus.
• Proven leadership experience in managing e-commerce or digital business functions.
• Strong analytical and strategic decision-making skills.
• Fluent in Arabic and English.

Key Skills

• Leadership and team management.
• Data analysis and performance optimization.
• Digital marketing and customer acquisition.
• UX/UI enhancement.
• Negotiation and communication.
• Innovation and digital strategy.

Why Join Us?
This is your opportunity to join a future-focused organization, where you'll play a key role in shaping our digital commerce journey. Work alongside a dedicated team, implement advanced digital solutions, and lead initiatives that truly make an impact.

Join flyadeal as a Senior E-commerce Manager!
As the Senior E-commerce Manager, you will lead the future of flyadeal’s digital customer experience, driving our web and mobile app strategy. This role is focused on optimizing the end-to-end customer journey and enhancing digital revenue growth through innovative technology.

Key Responsibilities:

• Define and execute the overall e-commerce product strategy and roadmap.
• Lead commercial performance across all direct booking channels including web and app.
• Manage vendors and contracts for digital and e-commerce solutions.
• Align e-commerce initiatives with commercial strategy to achieve revenue and channel share targets.
• Optimize conversion rates and improve user experience through A/B testing and analytics.
• Track and enhance ROI of digital products and services.
• Benchmark digital platforms against competitors to identify gaps and opportunities.
• Act as a subject matter expert on digital innovation.
• Collaborate with commercial and IT teams to integrate ancillary products into the booking flow.
• Analyze the usage of tools such as Google Analytics and SEO.

Requirements:

• Bachelor's degree in a relevant field (Master’s preferred).
• Minimum 8 years of experience in e-commerce product management and conversion rate optimization.
• Strong experience with airline systems and low-cost carrier models.
• Deep understanding of CMS platforms, internet booking engines, and mobile apps.
• Proficiency in Google Analytics and digital marketing tools.
• Solid project management and decision-making skills.
• Proven ability to lead cross-functional teams and manage vendor relationships.
• Familiarity with Middle Eastern e-commerce and travel industry trends.