Assistant Marketing Manager

About the Role

Plaza Premium Group is seeking an Assistant Marketing Manager to join their team in Makkah, Saudi Arabia. This full-time role involves leading and managing the daily execution of integrated marketing and communications activities across the company's KSA portfolio, with a specific focus on Jeddah and assigned local market initiatives. The Assistant Marketing Manager will work under the strategic direction of the Marketing Manager – KSA, driving campaign execution, coordinating stakeholders, and managing agencies to ensure marketing activities align with brand and commercial objectives.

Role Context and Impact

The role serves as a key local marketing contact for operational teams and business stakeholders. Responsibilities include proactively identifying marketing needs, resolving execution issues, and recommending opportunities to enhance brand visibility, customer engagement, and commercial performance. The position requires 2-5 years of relevant experience and involves travel within KSA as needed, covering locations such as Jeddah and Makkah.

Key Responsibilities

• Lead the day-to-day execution of integrated marketing campaigns and local marketing initiatives across assigned KSA markets, from briefing and planning through implementation, optimization, and reporting.
• Translate approved marketing strategies and business priorities into clear campaign plans, timelines, deliverables, budgets, and execution requirements.
• Manage local marketing activities in Jeddah and other assigned locations, ensuring timely coordination with airport, lounge, commercial, operational, and external stakeholders.
• Lead the execution of 360° campaigns across digital, social media, PR, partnerships, promotions, activations, events, and on-ground communications.
• Manage the development, adaptation, production, and implementation of campaign collateral, POSM, signage, digital assets, promotional materials, and other branded touchpoints.
• Manage day-to-day relationships with internal stakeholders, including Operations, Commercial, Sales, Finance, Procurement, and senior management, ensuring alignment, approvals, and timely delivery.
• Manage external agencies, creative partners, PR partners, media partners, suppliers, production vendors, and other third parties, ensuring quality, cost effectiveness, and delivery against agreed timelines.
• Lead local marketing execution for new openings, launches, major activations, events, partnerships, and commercial campaigns.
• Coordinate and oversee PR, media, influencer, partnership, photography, video, and event activities in line with approved plans.
• Monitor campaign performance, budgets, timelines, deliverables, and supplier commitments, proactively identifying risks or delays and taking corrective action where required.
• Track marketing spend and support budget management, quotations, purchase requests, invoices, and supplier payments in coordination with Finance and Procurement.
• Ensure all marketing activities, communications, and customer-facing materials comply with PPG brand standards and local market requirements.
• Analyze campaign results, market feedback, media performance, and customer response, and provide recommendations to improve marketing effectiveness and commercial impact.
• Monitor competitor activity, consumer behavior, aviation and hospitality trends, and relevant local market developments, identifying opportunities for PPG.
• Support the Marketing Manager – KSA in developing annual and quarterly marketing plans, campaign calendars, budget planning, and management reporting.
• Act as a key point of contact for local marketing matters in Jeddah, providing timely recommendations and escalating strategic or high-impact matters to the Marketing Manager – KSA when required.

Qualifications and Requirements

• 2-5 years of experience in a relevant marketing role.
• Willingness to travel within KSA when required.

Work Environment

This is a full-time position based in Makkah, with responsibilities extending to Jeddah and other assigned locations within Saudi Arabia. The role involves collaboration with various internal departments and external partners.