Growth & Performance Marketing Trainee

About the Role

Limo is seeking a Growth & Performance Marketing Trainee to join its Marketing & Growth team in Jeddah, Makkah, Saudi Arabia. This full-time role is designed for a high-potential fresh graduate or cooperative trainee with 0-1 years of experience, interested in growth marketing, analytics, digital campaigns, and the ride-hailing/technology industry. The trainee will support efforts to drive rider demand, captain engagement, campaign performance, and marketplace growth.

Role Context and Responsibilities

The Growth & Performance Marketing Trainee will collaborate closely with the Marketing, Operations, and BI teams. This involves transforming daily marketplace data into actionable campaigns and growth initiatives targeting both riders and captains. This paid internship may be converted into a full-time position based on demonstrated success and dedication.

Key Responsibilities

• Assist in planning and executing daily rider and captain growth campaigns.
• Support targeted campaigns to increase new rider registrations, first trips, repeated trips, completed trips, captain activity, trip acceptance, and captain utilization.
• Assist in designing promotional campaigns based on marketplace performance and targeting specific rider and captain segments.
• Monitor campaign results and track key KPIs such as Reach, Impression, CPM, CPC, and CTR.
• Collect and organize daily marketing and marketplace data, tracking KPIs including new registrations, active riders, completed trips, trips per rider, trip acceptance rate, unique rider acceptance rate, active captains, drivers taking trips, captain utilization, cancellation rate, and campaign conversion.
• Prepare daily, weekly, and monthly performance reports, identifying and escalating unusual changes in performance.
• Help compare performance by day, time, area, rider segment, and captain segment.
• Assist in preparing targeted Push Notifications, SMS, and WhatsApp campaigns for CRM and customer engagement.
• Support rider reactivation campaigns and campaigns targeting specific rider segments (*, new registered riders who have not completed a trip, riders who cancelled, riders who completed only one trip, inactive riders, high-frequency riders).
• Assist in captain engagement campaigns and incentives.
• Monitor competitor campaigns, pricing, promotions, and customer acquisition activities, maintaining a competitor activity tracker.
• Identify opportunities to improve Limo's marketplace performance.
• Work closely with Marketing, Operations, BI, Customer Service, and Technology teams, helping translate operational problems into marketing/growth actions.
• Support campaign testing and measurement.

Experience and Qualifications

• 0-1 years of experience, suitable for a fresh graduate or cooperative trainee.
• Interest in growth marketing, analytics, digital campaigns, and the ride-hailing/technology industry.

Work Environment

This is a full-time position based in Jeddah, Makkah, Saudi Arabia, involving cross-functional collaboration with various internal teams.