Marketing & Admissions Manager

About the British International School Jeddah

The British International School Jeddah (BISJ) is a co-educational, not-for-profit international school providing education for over 1,340 students aged 2 to 18. Located in Jeddah, Makkah, the school is recognized for its strong reputation and commitment to academic, artistic, sporting, and cultural endeavors.

Role Overview: Marketing & Admissions Manager

This is a full-time departmental leadership position responsible for strategic direction and operational oversight across marketing, brand governance, internal and external communications, public relations, digital media, and admissions management. The role ensures strong student recruitment, retention, and brand alignment for the school. The Marketing & Admissions Manager will work closely with school leadership, academic departments, Finance, and Operations to enhance BISJ’s brand positioning and deliver integrated marketing campaigns. This position requires 5-10 years of experience.

Key Responsibilities

• Lead and manage the Marketing, Communications, and Admissions department, including setting strategic direction, workflows, priorities, and KPIs.
• Manage departmental budgets and line-manage the Marketing Specialist, Digital Media Specialist, and Registrar.
• Develop and implement the annual Marketing & Communications Strategy and integrated campaigns.
• Act as custodian of BISJ’s brand across all publications, digital platforms, and touchpoints, and produce strategic performance reports for school leadership.
• Lead the Admissions function and student recruitment strategy across Early Years, Primary, Upper School, and Sixth Form.
• Oversee the complete enquiry-to-enrolment journey and manage the annual Re-enrolment Campaign.
• Ensure full compliance with Saudi Ministry of Education (MoE) requirements and portal registrations.
• Oversee internal and external communications, parent announcements, and corporate publications.
• Manage external PR agencies and crisis communications support.
• Direct digital marketing, social media, content strategy, targeted advertising, and website performance.
• Manage external marketing suppliers, creative graphic designers, and photographers.
• Direct the production of school publications, brochures, and promotional materials.
• Oversee event marketing, partnerships, and sponsorships to build institutional visibility.

Required Skills and Attributes

Candidates should be collaborative leaders with strong communication, strategic judgment, attention to detail, and stakeholder management skills. The role requires comfort operating both strategically and operationally, with a data-informed approach to continuous improvement, performance tracking, and customer experience.

Safer Recruitment Practices

BISJ is committed to safer recruitment and child safeguarding, adhering to UK Keeping Children Safe in Education (KCSiE), recommendations from The International Task Force On Child Protection, and other international standards. All staff and volunteers are expected to share this commitment. Successful applicants will undergo thorough background checks, including written and verbal references, qualification verification, identity and police checks (including overseas checks), and online screening. Applicants must highlight and explain any employment gaps. Three professional referees, including the most recent line manager, Head Teacher, or Principal, are required. References will be requested for shortlisted candidates prior to interview.