Business Development Executive ( SA)

About Fresha

Fresha is a leading AI-powered operating system for the global beauty and wellness industry. The company achieved unicorn status in May 2026 after securing an $80M growth investment from KKR, valuing it at $1B. Fresha operates globally, with offices across Europe, North America, the Middle East, and Asia Pacific, serving over 130,000 beauty and wellness businesses in 120 countries.

Role Overview

Fresha is seeking a Business Development Executive to be based in Riyadh, Saudi Arabia. This full-time role focuses on expanding Fresha's presence in the Kuwaiti market by establishing partnerships with salons, barbershops, spas, and clinics. The successful candidate will manage the complete sales cycle and market development, including pipeline building, securing new business, and directly influencing Fresha's growth in Riyadh. This position offers an opportunity to build market presence from the ground up, take ownership, and contribute within a fast-paced environment that values autonomy, performance, and continuous improvement.

Key Responsibilities

• Consistently achieve and exceed sales targets, taking ownership of performance and driving new business growth across the Riyadh market.
• Proactively engage key decision-makers through phone, email, and social outreach, while responding promptly to qualified inbound leads to build a strong pipeline of new opportunities.
• Manage the full sales process from prospecting and qualification through product demonstrations, negotiation, and closing, demonstrating the value of Fresha’s solutions at each stage.
• Understand partner needs and goals through effective discovery and needs analysis, positioning appropriate Fresha solutions to support their business and identify growth opportunities.
• Collaborate with internal teams to ensure a smooth partner experience, sharing insights from prospect and partner conversations to identify market trends and customer needs.
• Serve as a trusted commercial point of contact for partners, building strong relationships and supporting their growth through Fresha.

Qualifications and Experience

• 1+ years of B2B sales experience with a proven track record of consistently delivering results.
• Experience within SaaS, online marketplaces, or payment platforms is highly desirable.
• Demonstrated ability to build relationships, create new opportunities, and convert prospects into long-term partners.
• Strong organizational skills to manage multiple opportunities effectively, prioritize time, and maintain organization throughout the sales cycle.
• A curious mindset, committed to continuous learning, skill development, and process improvement.

Career Development at Fresha

• Contribute to businesses adopting Fresha’s payments and wider product ecosystem.
• Directly impact revenue through payments conversion, upselling, cross-selling, and improved marketplace performance.
• Build relationships with business owners and decision-makers, advising them on optimizing their use of Fresha.
• Collaborate with Sales, Onboarding, and Product teams, with feedback influencing Fresha’s evolution.
• Develop skills in Account Management, consultative selling, SaaS, and payments within a high-growth technology company.
• Join during a period of rapid international expansion, with opportunities for increased responsibility as the business scales.

Inclusive Workforce

Fresha is committed to fostering an inclusive culture where individuals from all backgrounds feel comfortable and empowered to contribute fully to the company's vision and goals. All applicants receive fair consideration for employment without discrimination based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other legally protected characteristics. Applicants with accessibility requirements for the interview process or upon joining are encouraged to communicate their needs for support.