Commercial Strategy & Loyalty Model Lead

About the Role

Wipro is seeking a Commercial Strategy & Loyalty Model Lead to join their team in Riyadh, Riyadh Province. This full-time position requires over 10 years of experience and focuses on leading the commercial strategy and loyalty economics for a key program. The role involves developing the business model, loyalty structure, benefits proposition, and points economics to enhance customer engagement, drive revenue, and build long-term value.

Key Responsibilities

• Develop the overall commercial strategy and operating model for the loyalty program.
• Design and model the points ecosystem, including earn, redeem, expiry, breakage, and liability.
• Define loyalty tiers, benefits, and rewards, balancing customer value with commercial sustainability.
• Build financial models to assess the cost of benefits, points liability, redemption rates, and program profitability.
• Develop commercial scenarios and sensitivity analyses to optimize the loyalty proposition.
• Identify opportunities for partner-funded benefits, commercial partnerships, and revenue generation.
• Define the economics and commercial principles for member acquisition, engagement, retention, and lifetime value.
• Collaborate with finance, product, technology, and experience teams to translate the commercial model into an executable loyalty proposition.
• Establish KPIs and dashboards to track program performance, customer value, and commercial return.

Required Experience

• Strong experience in designing or optimizing loyalty programs, points-based ecosystems, and rewards structures.
• Excellent financial modeling and commercial analytics capabilities.
• Experience across retail, hospitality, travel, entertainment, tourism, sports, or large-scale customer experience ecosystems is highly desirable.
• Strong understanding of customer lifetime value, unit economics, points liability, and partner economics.
• Ability to translate complex commercial models into clear strategies and actionable recommendations.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, within a dynamic team focused on commercial strategy and loyalty program development.