Senior Director of Growth

About Khazna

Khazna is a fintech platform dedicated to enhancing financial inclusion through accessible financial services. As the company expands its consumer business across Saudi Arabia and Egypt, it seeks a Senior Director of Growth to establish and scale a data-driven growth function. This full-time role is based in Riyadh, Saudi Arabia, and reports directly to the Group CEO, serving as a key member of the senior leadership team.

Role Overview

The Senior Director of Growth will be responsible for driving sustainable growth across the entire customer journey for Khazna's B2B2C and Direct-to-Consumer (D2C) businesses. This includes overseeing acquisition, activation, engagement, retention, and customer lifetime value. The role requires a leader who can move between strategic planning and execution, challenge assumptions with data, and build capabilities for sustainable growth in an evolving, regulated financial services environment.

Key Responsibilities

• Develop and execute growth strategies across Saudi Arabia and Egypt, identifying priority customer segments, products, channels, and market opportunities.
• Build scalable acquisition and distribution models across digital, organic, referral, and strategic partnership channels.
• Manage growth performance across the customer funnel, balancing acquisition, conversion, retention, and customer lifetime value with commercial profitability.
• Lead the growth and expansion of Khazna's D2C business in Saudi Arabia and identify opportunities to deepen customer engagement and product adoption in Egypt.
• Partner with Product and Technology teams to optimize customer journeys, including onboarding, KYC, activation, product adoption, and repeat usage.
• Utilize customer behavior, funnel analysis, and experimentation to identify friction, improve conversion, and influence product priorities.
• Develop lifecycle and CRM strategies to enhance engagement, retention, reactivation, and customer lifetime value.
• Establish measurement, analytics, and experimentation capabilities to support data-driven growth decisions.
• Lead structured experimentation across acquisition, product journeys, and customer engagement, scaling initiatives with measurable results.
• Build and lead a high-performing growth function across Saudi Arabia and Egypt, developing necessary capabilities, teams, and operating mechanisms.
• Drive cross-functional execution with Product, Technology, Data, Commercial, Marketing, Finance, and Risk teams.

Candidate Profile and Qualifications

• Over 10 years of significant senior leadership experience in growth within consumer fintech, digital financial services, e-commerce, marketplaces, or high-growth consumer technology.
• Proven experience in building and/or scaling a substantial D2C business with measurable commercial results.
• Strong expertise in product-led growth, growth analytics, experimentation, and customer lifecycle management.
• Demonstrated ability to collaborate closely with Product, Data, and Engineering teams on the technical foundations of growth, including tracking, analytics, attribution, and experimentation.
• Strong commercial understanding of unit economics, customer acquisition costs, retention, and lifetime value.
• Experience in building and leading high-performing teams and delivering results through cross-functional collaboration.
• Understanding of consumer lending, payments, BNPL, digital banking, or related financial services models.
• Experience in Saudi Arabia, Egypt, or the broader GCC/MENA region is strongly preferred.
• Familiarity with platforms such as GA4, AppsFlyer, Amplitude, Mixpanel, Braze, CleverTap, or equivalent tools.

Leadership Approach

The ideal candidate is a commercially minded, analytical, and hands-on leader capable of navigating between strategy and execution. This role requires an individual comfortable operating in an evolving environment, developing strong teams, and influencing cross-functional priorities while maintaining discipline within a regulated financial services business.