تسويق وسائل التواصل الاجتماعي

About the Role

توترندي is seeking a Social Media Marketing professional to manage and enhance the company's online presence. This contract role is based in Makkah and Jeddah, requiring 2-5 years of relevant experience. The ideal candidate will be responsible for content creation, campaign management, and performance analysis across various social media platforms.

Key Responsibilities

• Manage official company accounts on platforms including Instagram, TikTok, Snapchat, X, and Facebook.
• Update account details, profile pictures, links, and contact information.
• Monitor messages and comments, responding to customer inquiries professionally.
• Organize and manage daily, weekly, and monthly publishing schedules.
• Monitor audience engagement and foster positive relationships with followers.
• Maintain the brand's visual and linguistic identity across all platforms.
• Develop monthly content plans aligned with company objectives.
• Generate creative ideas for posts, videos, and marketing campaigns.
• Write professional and engaging marketing and advertising content.
• Prepare advertising texts, headlines, and marketing phrases.
• Coordinate with designers, photographers, and video producers.
• Monitor trending topics and leverage them in line with the company's identity.
• Create promotional content for offers, discounts, and seasonal events.

Advertising Campaign Management

• Plan and execute digital advertising campaigns in coordination with the advertising specialist.
• Monitor campaign performance on Meta, TikTok, and Snapchat platforms.
• Identify target audiences and appropriate segments for each campaign.
• Track campaign results, analyzing cost-per-reach, engagement, and conversions.
• Propose continuous improvements to optimize advertising spend efficiency.
• Coordinate with the advertising specialist for retargeting interested customers.

Performance Analysis and Reporting

• Monitor account performance indicators daily, weekly, and monthly.
• Analyze follower growth, engagement rates, reach, and views.
• Measure content performance and identify successful posts.
• Prepare periodic reports detailing results, achievements, and challenges.
• Provide practical recommendations to improve performance and increase engagement and sales.
• Monitor competitor performance and analyze their marketing strategies.

Customer Service and Reputation Management

• Monitor customer inquiries across social media platforms.
• Respond to messages and comments professionally.
• Forward serious customer inquiries to the sales team.
• Monitor complaints and coordinate with relevant departments for resolution.
• Monitor customer reviews and the overall brand perception.
• Maintain the company's reputation and enhance customer trust.

Qualifications and Requirements

• University degree or diploma in Marketing, Media, or a related field.
• Minimum of two years of practical experience in social media account management.
• Proficiency in managing Instagram, TikTok, Snapchat, and Facebook platforms.
• Good knowledge of Meta Business Suite and TikTok Business Center tools.
• Ability to develop marketing plans and creative content.
• Proficiency in writing advertising and marketing content.
• Knowledge of design and editing fundamentals.
• Ability to read and analyze performance indicators.
• Strong communication, teamwork, and time management skills.
• Ability to work according to specific goals and performance indicators.