Group Director of Marketing & Communications

About Accor

Accor is seeking a Group Director of Marketing & Communications for its portfolio of hotels in Makkah. This role will lead the strategic direction and execution of marketing, public relations, and communications for four luxury and upper-upscale hotels: Makkah Clock Royal Tower, A Fairmont Hotel; Raffles Makkah Palace; Swissôtel Makkah; and Swissôtel Al Maqam. The position is full-time and based in Makkah.

Role Summary

The Group Director of Marketing & Communications will report to senior commercial leadership and be responsible for developing and implementing an integrated marketing and communications strategy. This strategy aims to strengthen brand positioning, enhance market visibility, support revenue growth, and reinforce the reputation of each hotel and the wider portfolio. The role requires a strategic thinker with commercial acumen and a deep understanding of luxury hospitality, capable of balancing distinct brand identities with shared group objectives.

Key Responsibilities

• Develop and lead the group-wide marketing strategy, annual marketing plans, and long-term brand development roadmap, translating business objectives into measurable marketing priorities for each hotel.
• Establish clear positioning and differentiation strategies for each property, ensuring alignment with individual brand standards, target audiences, competitive positioning, and commercial objectives.
• Translate market intelligence, customer insights, competitive analysis, and demand forecasts into actionable marketing strategies that support business growth.
• Lead integrated, multi-channel marketing campaigns across key domestic and international source markets, with particular focus on Umrah, Hajj, Ramadan, and other high-demand travel periods.
• Identify opportunities to increase demand and revenue across rooms, suites, food and beverage, meetings and events, and other hotel offerings through targeted campaigns, strategic partnerships, and brand activations.
• Work closely with Group Commercial leadership, Sales, and Revenue Management to align marketing investment with business priorities, demand generation, and revenue objectives.
• Develop strategic partnerships with tourism authorities, travel trade partners, relevant organizations, media outlets, and commercial stakeholders to expand market reach and strengthen brand equity.
• Champion innovative marketing approaches, emerging consumer trends, and new opportunities to enhance competitiveness and market relevance.

Required Experience and Qualifications

• A minimum of 10 years of experience in marketing and communications, preferably within the luxury hospitality sector.
• Demonstrated experience in brand marketing, public relations, corporate communications, digital marketing, content, social media, CRM, and loyalty marketing.
• Strong commercial acumen and strategic thinking abilities.
• Ability to foster strong collaboration with hotel General Managers, commercial teams, brand representatives, and external stakeholders.
• A strong understanding of the Saudi hospitality landscape, particularly the unique dynamics of Makkah’s religious tourism market.

Work Environment

This full-time position is based in Makkah, Saudi Arabia, and involves leading marketing efforts for a distinguished portfolio of hotels within the Abraj Al Bait Complex. The role requires navigating the unique dynamics of Makkah’s religious tourism market to deliver culturally sensitive and commercially effective marketing initiatives.