Mgr Marketing Communications I

About the Role

Le Meridien is seeking a Mgr-Marketing Communications I to join their team. This full-time role is responsible for executing the property's marketing plan and managing all e-commerce opportunities. The position requires 0-1 years of experience and involves developing strong relationships with tourism bureaus and community leaders.

Key Responsibilities

• Assist in region-wide coordination of promotions for rooms, food and beverage, spa, and golf.
• Develop and implement leisure marketing plans, including rate offers, packages, and programs to increase occupancy.
• Maintain, update, and manage all property websites.
• Coordinate offers and information for publications and inserts related to brand loyalty reward mailings.
• Develop brochures and property collateral materials.
• Participate in all property imaging work, such as signage.
• Utilize and interpret reporting for marketing recommendations, including DMA source market reports, past guest lists, and tracking.
• Review and analyze website and email campaign tracking for individual property sites, corporate campaigns, and ******* reports.
• Ensure consistent marketing messages across all advertising and collateral efforts.
• Manage the marketing budget throughout the year, tracking ROI and providing analysis for future planning.
• Track the return on investment (ROI) for all marketing initiatives, including online, direct mail, and print advertising.
• Monitor actual versus planned marketing budgets and provide recommendations for fund reallocation.
• Ensure consistency in the property's voice across all guest touchpoints and marketing communications, adhering to corporate graphic standards.

Market Trend Analysis and Revenue Maximization

• Evaluate new marketing opportunities for the property.
• Ensure property representation on relevant quality internet sites that can generate business.
• Collaborate with Convention Bureaus and Chambers of Tourism.
• Develop a strategic marketing plan for the property, encompassing group, leisure, and local efforts.
• Plan and supervise all photo shoots, developing shot lists aligned with property and brand image goals.

Relationship Building and Sales Support

• Identify and communicate with distribution channels to sell distressed inventory and drive occupancy.
• Provide sales channels with creative tools to support property sales and marketing.
• Act as a liaison between corporate and individual properties to roll out programs and ensure utilization of corporate opportunities.
• Work with media buyers to plan and execute advertising campaigns.
• Assist the property in developing promotions for various campaigns, considering strategy, goals, and prerequisites.
• Support the property with materials, tracking, analysis, and presentations to owners.
• Manage vendor relationships on behalf of the property, balancing quality and price, requesting estimates, and approving materials.

Administrative and Compliance

• Maintain detailed files and records for all property marketing materials, including photo usage rights and vendor contracts.
• Ensure adherence to all corporate marketing guidelines.
• Approve all invoicing through the MarrCom office.

Qualifications

• 0-1 years of experience in marketing or a related field.
• Ability to develop and manage marketing plans and e-commerce opportunities.
• Strong interpersonal skills to build relationships with tourism bureaus and community leaders.
• Proficiency in interpreting marketing reports and analytics.
• Demonstrated ability to manage budgets and track ROI.