Mgr Marketing

About the Role

Sheraton is seeking a Mgr-Marketing to join its team. This full-time role involves creating and executing property-level communications to customers, promoting on-brand messaging through traditional, digital, and social media channels to enhance the hotel's image. The Marketing Assistant Manager will contribute to building direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness. The role requires 2 years of experience.

Key Responsibilities

• Assist with the execution of the annual marketing plan within budget.
• Support Operations, Food & Beverage, and Sales teams in executing promotions and campaigns targeting in-house guests to drive incremental revenue.
• Collaborate with advertising agencies on creative and media plans for tactical advertising campaigns, particularly for food and beverage promotions.
• Assist with the management of F&B media schedules, email marketing, and display advertising.
• Stay informed about the status, performance, opportunities, and issues related to online programs and initiatives.
• Help ensure all hotel advertising in digital channels aligns with the brand voice.
• Support facilitation of social media engagement and content updates in local digital channels (*, hotel website, travel sites).
• Assist with promotions campaigns for F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responding accordingly.
• Participate in the development of comprehensive quarterly PR plans with the agency.
• Maintain a comprehensive list of local media contacts, with an emphasis on food critics and bloggers.
• Manage assigned accounts as per the media account management system.
• Assist with writing and distributing press releases for property events, promotions, and outlets.
• Support the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Help manage external vendors and media agencies; assist with reviewing PR leads from the continent PR Leader regarding optimal media for hotel promotion.
• Support coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and regional field marketing teams.
• Assist with photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
• Assist with coordination and execution of Hotel and F&B printed materials.
• Control quantity and inventory of all Hotel marketing collateral and ensure copies are filed comprehensively.
• Support the production of all property, F&B display, and temporary signage in hotel public areas.
• Assist with the execution of F&B direct marketing activities.
• Ensure all collateral adheres to brand standard guidelines and complies with Brand Standard Audit (BSA).
• Assist in the development, coordination, and execution of all communications activities.
• Help with the publication of hotel newsletter(s).
• Support communications duties and functions as deemed necessary.
• Assist in the liaison and execution of joint F&B promotions.
• Work with the Manager of Marketing and Communication to ensure the Hotel's website and related websites are regularly updated.

Marketing and Advertising Activities

This role encompasses various marketing and advertising functions, including hotel marketing and advertising, social media content management, public relations, and visual asset management. The Marketing Assistant Manager may serve as a point of contact for regionally approved local photographers for food, amenity, and property imagery. Additionally, the role involves direct marketing and collateral development.

General Support and Industry Awareness

The Marketing Assistant Manager provides marketing assistance and acts as a marketing subject matter expert for General Managers, Sales Leaders and Managers, and Revenue leaders. The role requires staying abreast of competitor activities, including their collateral, advertising, and marketing efforts, as well as constantly evolving digital and marketing trends. Other reasonable job duties may be assigned by the manager.