Digital Marketing Manager

About the Role

Nazih KSA is seeking a Digital Marketing Manager to lead digital marketing efforts and drive sales performance for the company's e-commerce platform. This full-time position is based in Al Khobar, Eastern region, and requires 5-10 years of relevant experience.

Key Responsibilities

• Manage the e-commerce platform's sales performance, including revenue targets, conversion rates, average order value, and repeat purchases.
• Develop monthly sales and marketing plans, ensuring alignment of campaigns, product focus, and promotions with targets and stock availability.
• Oversee paid advertising campaigns across platforms such as Google, Meta, Snapchat, and TikTok.
• Manage marketing budgets, focusing on improving Return on Ad Spend (ROAS) and controlling customer acquisition costs.
• Ensure accurate tracking through Google Tag Manager (GTM), GA4, AppsFlyer, advertising pixels, and conversion APIs, collaborating with technical teams.
• Analyze the customer journey from ad engagement to purchase, identify drop-off points, and coordinate improvements for product pages, navigation, and checkout processes.
• Lead SEO, remarketing, and customer retention campaigns to enhance qualified traffic and customer lifetime value.
• Coordinate creative content and campaign execution with internal teams and external agencies.
• Report on sales against targets, campaign performance, and profitability, providing clear corrective actions.

Qualifications and Experience

• Proven experience in digital marketing management with direct responsibility for e-commerce sales.
• Hands-on expertise in paid advertising, Google Tag Manager (GTM), GA4, Mobile Measurement Partners (MMP), and conversion optimization.
• Demonstrated ability to achieve online sales targets and manage marketing budgets effectively.
• Strong analytical, commercial, communication, and team management skills.
• Availability to work full-time from the office in Al Khobar.

Work Environment

This is a full-time position based in our office in Al Khobar, Eastern region.