Performance Marketing Specialist

About the Role

Wusool Advertising Corporation is seeking a Performance Marketing Specialist to manage paid advertising campaigns. This full-time role is based in Dammam, Eastern Province, and focuses on optimizing advertising efficiency for an animal welfare center. The position requires 2-5 years of experience.

Key Responsibilities

• Set up, manage, and optimize paid advertising campaigns across platforms including Meta, TikTok, Snapchat, X, Google, and YouTube.
• Define target audiences and allocate advertising budgets effectively.
• Monitor campaign performance and track key performance indicators (KPIs).
• Prepare campaign performance reports and analyze results.
• Conduct A/B testing to improve campaign effectiveness.
• Optimize advertising costs and maximize campaign performance.

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience managing paid advertising campaigns in the Saudi market.
• Proficiency in Meta Ads Manager, TikTok Ads, and Google Ads.
• Strong Excel skills and data analysis capabilities.
• Ability to interpret campaign data and provide actionable recommendations.

Preferred Skills and Certifications

• Meta Blueprint or Google Ads certifications.
• Experience with Looker Studio or other dashboard and reporting tools.

Additional Requirements

• This position is open to Saudi nationals only.
• Willingness to travel to the animal welfare center and attend events when required.
• Ability to maintain strict confidentiality.

Work Location

This role is based in Dammam, Eastern Province.