Trade Marketing Specialist📣 إعلان

About the Role

Matar Al-Baqami Holding is seeking a Trade Marketing Specialist to join its team in Dammam, Eastern Province. This full-time role requires 5-10 years of experience and is central to leading the planning, development, execution, and evaluation of trade marketing strategies across all sales channels, including workshops, auto spare parts dealers, wholesalers, and related customer segments.

The Specialist will drive brand visibility, develop trade promotions, optimize pricing strategies, and manage new product development initiatives, supporting overall category and channel growth and profitability.

Key Responsibilities

• Develop and execute trade marketing strategies tailored for various trade channels.
• Maintain superior in-store visibility, POS activation, and trade loyalty program performance.
• Manage trade marketing budgets efficiently, ensuring adherence to approved allocations and tracking ROI on trade activities.
• Conduct regular competitor analysis and market intelligence, preparing monthly/quarterly reports on trade channel performance, distribution, and market share.
• Conduct pricing analysis and recommend competitive pricing strategies that support margin goals and customer satisfaction.
• Lead sales forecasting efforts based on historical data and market trends to optimize inventory and demand planning.
• Conduct market research and competitor benchmarking for new or fast-moving product categories, recommending new product launches and supporting innovation initiatives.

Cross-Functional Collaboration and Impact

This position requires close collaboration with Sales to align trade marketing plans with sales targets and support the execution of joint sales and marketing campaigns. The Specialist will also work with Finance, Supply Chain, Manufacturing, and R&D to ensure seamless delivery of trade initiatives. The role focuses on enhancing brand presence through targeted trade events, sponsorships, and marketing promotions, aiming to increase repeat purchase rates and trade partner engagement.

Qualifications and Experience

Candidates should possess 5-10 years of relevant experience in trade marketing. The position requires strong commercial acumen, strategic thinking, and a proven ability to lead cross-functional initiatives that enhance brand value, customer satisfaction, and revenue growth.

Location and Work Type

This is a full-time position based in Dammam, Eastern Province, within a dynamic environment focused on category growth and trade partner engagement.

Application

Matar Al-Baqami Holding invites qualified candidates to apply for this role.