Associate Director Residential Marketing

About Red Sea Global

Red Sea Global (RSG) is a developer focused on shaping living, working, and travel environments. The company's programs contribute to Vision 2030 and aim to advance regenerative tourism. This full-time role is based in Riyadh, Saudi Arabia.

Role Overview

The Associate Director Residential Marketing defines, leads, and executes the strategic marketing and communications vision for Red Sea Global's residential portfolio. This role ensures alignment with commercial objectives and long-term brand strategy, providing leadership across integrated marketing, communications, brand positioning, and demand generation initiatives for Red Sea Residences. The Associate Director will work with the Marketing Director and senior business stakeholders to shape the residential marketing roadmap, supporting business growth, sales performance, and return on investment.

Key Responsibilities

• Develop and lead the overall marketing and communications strategy for residential developments, aligning with corporate objectives and brand positioning.
• Drive integrated marketing campaigns across digital, social media, paid media, PR, events, partnerships, website, CRM, email, content, print, film, and experiential channels.
• Lead the development of annual marketing strategies, go-to-market plans, and asset launch campaigns to maximize brand awareness and lead generation.
• Partner with executive leadership, Sales, Development, Residential Operations, Commercial, Digital, Communications, and Events teams to support business objectives.
• Define customer segmentation strategies, buyer journeys, and audience engagement plans for luxury residential buyers and investors.
• Lead the strategic direction of content marketing, storytelling, and brand communications across all customer touchpoints.
• Oversee the development of premium sales collateral, digital assets, brochures, films, presentations, websites, and brand experiences.
• Ensure the Red Sea Residences website and digital ecosystem are current, optimized, and aligned with marketing priorities.
• Establish marketing performance frameworks using data analytics, customer insights, and market intelligence to optimize effectiveness and ROI.
• Monitor industry trends, luxury consumer behavior, competitive landscapes, and emerging technologies.
• Lead the planning, execution, and evaluation of international roadshows, exhibitions, investor events, and strategic partnerships.
• Oversee relationships with creative, media, PR, digital, branding, production, and research agencies.
• Manage marketing budgets, procurement activities, agency contracts, and resource allocation.
• Develop executive-level presentations, business cases, campaign reports, and strategic recommendations.
• Establish governance processes, performance metrics, and reporting mechanisms for campaign effectiveness.
• Champion innovation by identifying new marketing technologies, automation opportunities, and AI-driven marketing capabilities.
• Lead, mentor, and develop a high-performing marketing team.
• Foster collaboration across internal departments, external partners, and operator stakeholders.
• Ensure all marketing initiatives comply with corporate brand guidelines and regulatory requirements.

Qualifications and Experience

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related discipline. A Master's Degree (MBA or related field) is preferred.
• Minimum of 10 years of progressive marketing experience, preferably within a leading real estate developer, luxury hospitality, destination development, or mixed-use development organization.
• Minimum of 3–4 years in a managerial or leadership role, leading marketing teams and managing cross-functional stakeholders.
• Demonstrated experience developing and executing integrated marketing and communications strategies for large-scale, high-value developments or luxury brands.
• Strong experience within luxury real estate, destination marketing, hospitality, UHNWI, or HNWI sectors is highly preferred.
• Proven success in leading large-scale product launches, integrated campaigns, brand development, and commercial marketing initiatives.
• Strong understanding of customer acquisition strategies, CRM, digital marketing, performance marketing, marketing automation, content strategy, and analytics.
• Experience managing significant marketing budgets, agency partnerships, procurement processes, and vendor performance.
• Demonstrated ability to translate market intelligence and customer insights into commercially successful marketing strategies.
• Strong stakeholder management skills with experience influencing executive leadership and collaborating across multiple business functions.
• Excellent leadership, coaching, and people management capabilities.
• Strong commercial acumen with the ability to balance creativity, brand equity, customer experience, and measurable business outcomes.
• Exceptional presentation, communication, negotiation, and strategic planning skills.
• High level of analytical thinking, problem-solving ability, and decision-making capability in fast-paced, complex environments.
• Strong understanding of emerging marketing technologies, AI-enabled marketing solutions, digital transformation, and evolving media trends.

Work Type

This is a full-time position.

Location

The role is based in Riyadh, Riyadh, Saudi Arabia.