CRM Marketing Manager

About the Role

GRG is seeking a CRM Marketing Manager to join its team in Riyadh, Saudi Arabia. This full-time role is centered on owning the complete customer lifecycle strategy for a prominent F&B brand. The primary objective is to drive customer retention, increase repeat purchases, and enhance long-term customer value. This will be achieved through the implementation of data-driven strategies, including smart segmentation, personalized engagement, and a strong commercial focus. The position requires 5-10 years of relevant professional experience.

Key Responsibilities

• Develop and execute a full customer lifecycle strategy, from acquisition through to reactivation.
• Manage and optimize the loyalty program, focusing on tier progression, engagement loops, and reduction of customer drop-off.
• Establish and refine segmentation and personalization frameworks to enhance customer engagement.
• Formulate offer strategies that effectively balance frequency, customer value, and profit margins.
• Design and implement automated customer journeys across all CRM channels.
• Brief, manage, and ensure accountability of CRM agency partners.
• Develop and execute a test-and-learn agenda supported by commercial hypotheses.
• Translate CRM data into actionable marketing and commercial decisions.
• Ensure cross-functional alignment with marketing, supply chain, and operations teams.

Required Experience

• 5-10 years of professional experience in CRM and lifecycle marketing.
• Proven background working with high-frequency consumer brands.
• Hands-on experience in managing and developing loyalty programs.
• Demonstrated experience in managing agency partners.

Skills and Attributes

• Strong capability in segmentation and personalization techniques.
• Possession of a commercial mindset, focused on business outcomes.
• Confident and effective communicator, particularly with senior stakeholders.

Work Environment and Type

This is a full-time position based in Riyadh, Saudi Arabia. The role involves working within a data-driven environment focused on customer lifecycle management for a leading F&B brand.

Application Information

Candidates who meet the qualifications and experience outlined above are encouraged to apply.