Digital Marketing Section Manager alfanar Electric📣 إعلان

About the Role

Alfanar is seeking a Digital Marketing Section Manager to lead its digital marketing initiatives in Riyadh, Saudi Arabia. This full-time position requires 5-10 years of experience and is crucial for developing and executing comprehensive digital marketing strategies and campaigns. The role focuses on achieving the company's marketing objectives and maintaining a competitive edge in the digital landscape.

Key Digital Marketing Responsibilities

The Digital Marketing Section Manager will oversee a range of activities, including:

• Driving the development and execution of comprehensive digital marketing strategies and campaigns.
• Conducting audience segmentation, persona development, and creating engaging digital content that resonates with target audiences.
• Creating and implementing digital marketing campaigns, including lead generation, remarketing, and nurture campaigns across various platforms in coordination with sales and marketing teams.
• Collaborating with eCommerce and marketing teams on social media components for current promotions, lead generation, and reengagement campaigns.
• Developing and executing a proactive social media content calendar consistent with the company's brand voice and marketing initiatives.
• Developing, managing, optimizing, and analyzing social media advertising campaigns across the company's three divisions, supervising community management, and securely managing social media accounts.
• Executing and improving all organic search tactics for Google and other search engines like Bing.
• Working with content and marketing teams to drive SEO in content creation and promotion, performing ongoing keyword expansion, and identifying trends and insights to achieve maximum ROI in organic campaigns.

Strategic Leadership and Business Management

This role requires strong leadership and strategic oversight, including:

• Taking full responsibility for operations and deliverables, anticipating problems, and making timely, proactive decisions.
• Transforming corporate goals into business plans, then planning, following up, and executing these plans.
• Monitoring plan performance, initiating actions to strengthen results, taking corrective actions, and providing periodic work progress reports.
• Monitoring and controlling budgets and expenses to achieve optimum cost efficiency.
• Developing the organizational structure according to current and future requirements, and ensuring job descriptions are available for all roles.
• Developing and coordinating well-defined written systems, policies, and procedures, seeking automation opportunities, and promoting the full use of automated systems.
• Ensuring a safe, secure, and legal work environment in accordance with standard regulations.

Performance Monitoring and Optimization

The manager will drive continuous improvement through:

• Periodically reporting on performance metrics and key analytics, including relevant metrics for key competitors.
• Tracking, reporting, and analyzing website analytics and SEO initiatives and campaigns to draw key recommendations for website optimization.
• Maintaining dashboards to measure growth, engagement, and ROI within major social platforms.
• Auditing and monitoring trends in social media channels, tools, and metrics to increase the effectiveness of the company's social media efforts.
• Ensuring quality is maintained as Alfanar's prime competitive advantage and adapting to new techniques, technologies, management structures, and business models.

Candidate Profile and Experience

Candidates for this position should possess:

• 5-10 years of relevant professional experience in digital marketing management.
• Proven ability to recruit, recognize, and cultivate high performers to create a robust second line of management.
• Demonstrated capability to recognize low performers and guide them to improve or manage their release, treating all subordinates equally without discrimination.
• A focus on performance-based assessment criteria for subordinates, leading to planned results.
• Familiarity with delegation of authority matrices to ensure sufficient delegations as per company policy.
• The ability to make a tangible difference in their area of operation and exceed business expectations.
• A commitment to delivering required results in a timely manner with specified quality and cost.

Work Type and Location

This is a full-time position based in Riyadh, Saudi Arabia.