Digital Marketing Manager📣 إعلان

About the Role

Squadio is seeking a Digital Marketing Manager to join our team in Riyadh, Riyadh Province. This full-time position involves leading and developing the overall marketing strategy, overseeing both internal and external marketing activities.

Strategic Focus

The Digital Marketing Manager will be responsible for driving digital campaigns, brand management, and paid advertising efforts. A key aspect of this role is working closely with external marketing agencies to ensure strategic alignment with business goals for growth, awareness, and customer acquisition.

Key Responsibilities

• Develop and execute comprehensive marketing strategies across Pre-Launch, Launch, and Post-Launch phases.
• Manage the daily relationship with the marketing agency and monitor ad campaign performance.
• Define target audiences for both customers and service providers, creating tailored acquisition plans.
• Supervise content creation with the agency, including copywriting, visuals, videos, and influencer collaborations.
• Analyze marketing data to evaluate performance, improve ROI, and optimize conversion rates.
• Build and maintain a strong digital presence across platforms such as TikTok, Instagram, Google, and Snapchat.
• Collaborate with product and tech teams to ensure consistent marketing and in-app messaging.
• Prepare weekly and monthly reports on marketing KPIs and provide strategic recommendations.
• Work closely with sales and operations teams to connect marketing impact to overall business outcomes.
• Manage the marketing budget and oversee spending across various channels.
• Maintain brand identity, tone of voice, and visual communication consistently across all platforms.
• Launch partnership and co-marketing campaigns with key service providers.
• Propose new growth and retention initiatives, including Loyalty, Affiliate, and Referral Programs.
• Explore new tools, trends, and technologies to strengthen the marketing strategy.

Experience Requirements

Candidates for this role should possess 5 to 10 years of relevant experience in digital marketing management, with a proven track record in developing and executing comprehensive marketing strategies.

Core Competencies

• Strong understanding of digital marketing channels and performance metrics.
• Proficiency in managing external agency relationships and overseeing campaign performance.
• Ability to analyze data, derive insights, and make data-driven decisions to improve ROI.
• Experience in brand management, content supervision, and budget allocation.
• Strategic thinking with an ability to identify and implement growth and retention initiatives.

Location and Application

This is a full-time position based in Riyadh, Saudi Arabia. Salary details will be discussed during the interview process.