Digital Marketing Specialist

About the Role

SACO, the Saudi Company for Hardware, is seeking a Digital Marketing Specialist to join their team in Riyadh, Saudi Arabia. This full-time role focuses on planning, executing, monitoring, and optimizing digital marketing campaigns across various paid and organic channels to drive qualified traffic, online sales, customer acquisition, and retention. The specialist will manage digital marketing budgets and continuously optimize spend based on performance and business objectives.

Key Responsibilities

• Plan and execute paid digital campaigns across platforms such as Google, Meta, Snapchat, and TikTok.
• Manage and monitor the allocated digital marketing budget.
• Track campaign performance metrics including spend, traffic, orders, CPA/CPO, ROAS, and revenue.
• Optimize campaigns regularly to align with performance data and business objectives.
• Manage SEO activities to enhance organic traffic and product visibility.
• Coordinate with E-Commerce and Creative teams for campaign assets and landing page development.
• Monitor customer acquisition and campaign conversion performance.
• Conduct campaign and audience analysis to identify growth opportunities.
• Prepare weekly and monthly digital marketing performance reports.
• Ensure accurate campaign tracking, tagging, and attribution.
• Ensure marketing spend is aligned with sales and profitability objectives.

Performance Indicators

Key Performance Indicators for this role include sales achievement, ROAS, cost per order/acquisition, marketing spend versus budget, traffic, conversion rate, new customer acquisition, organic traffic growth, and campaign ROI.

Qualifications and Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
• 2-5 years of experience in digital marketing, performance marketing, or e-commerce.
• Strong understanding of digital advertising platforms, campaign tracking, attribution, SEO, audience targeting, performance marketing KPIs, and digital analytics.
• Google Ads, Meta, SEO, or other digital marketing certifications are preferred.

Work Environment

This is a full-time position based in Riyadh, Saudi Arabia, contributing to the digital marketing efforts of a prominent hardware company.