Join Wadi Fatma as a Senior Graphic Designer!Are you a visual storyteller who can define how a brand looks and feels? At Wadi Fatma, we build the FMCG brands that consumers know and trust. Our products are on shelves and in homes across the region, and we believe that powerful, consistent design is crucial to our success. We are looking for a strategic and visionary Senior Graphic Designer to lead our visual identity and elevate our brands to the next level.
The Role:As a Senior Graphic Designer, you will be the guardian of our visual brand identity. You will lead the conceptualization and creation of all visual assets, from the packaging in a consumer's hand to the digital ad on their screen. You will ensure that every visual touchpoint is cohesive, compelling, and drives brand recognition and sales.
Key Responsibilities:- Visual Leadership & Strategy: Lead the visual creative direction for all brand assets, including packaging, Point-of-Sale Materials (POSM), branding, advertising, and 360° marketing campaigns.
- Develop and maintain comprehensive, clear, and effective branding guidelines to ensure consistency across all company functions.
- Translate marketing briefs into high-impact visual concepts that are perfectly aligned with FMCG best practices and consumer psychology.
- Packaging & POSM Mastery: Design and execute all packaging formats, including product labels, sleeves, boxes, and manage the visual distinctiveness across multiple SKUs.
- Conceptualize and create compelling in-store marketing materials, such as standees, gondola headers, shelf talkers, and layout plans that drive purchase at the point of sale.
- End-to-End Production: Manage design consistency across all digital (social media, web) and offline (print, OOH) marketing materials.
- Collaborate closely with the Content Creator to produce integrated and seamless visual and written content.
- Expertly prepare and finalize print-ready artworks, and provide technical follow-up with suppliers and printers to ensure the highest quality execution.
Who You Are (Qualifications & Skills):- A bachelor’s degree in Graphic Design or a related field.
- 2+ years of professional graphic design experience, with a proven portfolio showcasing significant work in the FMCG/CPG sector.
- An expert in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Knowledge in using latest Ai tools to support creative ideation and concepts.
- A deep understanding of print production, color management, and pre-press processes.
- A strong portfolio demonstrating excellence in packaging design, branding systems, and POSM.
- Excellent communication and presentation skills, with the ability to articulate and defend design decisions.
- A strategic thinker with a meticulous eye for detail and a passion for building strong, consistent brands.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Why You’ll Love Working at Wadi Fatma:- Strategic Impact: Your work will directly shape the visual identity of leading consumer brands seen by millions.
- End-to-End Ownership: You will lead the visual process from concept to final production across a wide variety of mediums.
- Creative Environment: Join a dynamic team that values creativity, quality, and innovation.
Ready to design the future of FMCG?If you are a design leader with a passion for building brands that stand out on the shelf and connect with consumers, we want to see your work.
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